There was a time when touring an apartment had to be done in person and with a leasing specialist. There was no platform or way to have multiple tour types, schedule them, and make sure they were all effective and tailored experiences to the prospect. The more personalized a… Read More
Unified Residential, like most multifamily companies, saw a dramatic increase in online leads while having limited onsite team members because of the pandemic. Dalia Kalgreen, Director of Marketing, knew she needed to find a solution that would increase their operational efficiency while still maintaining a personalized, high-touch experience for prospects. Read More
By Amber Fugedi
• Multifamily News & Trends, Success Stories
With the vast variety of channels to reach and connect with your audience, there are a lot of multifamily marketing ideas that will keep you ahead of your competition. From advertising and social media to outreach marketing, you can explore the most appropriate avenues to keep your multifamily property on… Read More
When the pandemic hit, a lot of renters fled cities and urban markets for the suburbs. There are a lot of reasons. Some renters who lost their job moved back in with family, others wanted more space for their new remote lifestyles, and others adopted pets and needed more pet… Read More
By Amber Fugedi
• Featured
Technology for the multifamily industry has seen a lot of innovation and growth in recent years. From multi-option tour scheduling to virtual leasing, multifamily and property management tech is finally coming up to speed with the rest of the digital world. Leasing agent blogs, apart from discussing resident retention, have… Read More
While there are some parts of digital marketing that are important to hit consistently for a property manager, there are aspects of your apartment marketing that can be more fun and creative. However, there’s one thing you always need to get right: your content. It is the cornerstone to the… Read More
It’s all anyone can talk about in multifamily these days. There are a few different artificial intelligence (AI) solutions available in multifamily, but many promise things that are too good to be true. Multifamily property management companies (PMCs) are always looking at which technology solutions they want to invest in… Read More
Homeownership is part of the American Dream, but over generations, homeownership has gone down. This is great news for multifamily communities because it means that there is high demand but it also means that there will be higher expectations. Using data from the Census Bureau’s Current Population Survey and their… Read More
By Amber Fugedi
• Featured
We know that the majority of prospects start their apartment search journey on an ILS (Internet Listing Service) such as Apartments.com or Zillow or on other apartment marketing websites. It can be really hard to make your ILS listing all that much different from the other ones on there. You… Read More
