Every marketing dollar accountable to a lease

PERQ connects paid search, organic search, Google Business Profile, and Lead Capture into one coordinated system built for multifamily. Pulse Marketing Intelligence traces every interaction back to a lease outcome so you always know what is working and what is not.

Fragmented programs produce fragmented results

Most multifamily marketing teams are not underperforming because of effort. They are underperforming because the pieces do not work together. Paid search, organic search, and local visibility through Google Business Profile typically operate as three separate programs, managed by different vendors, measured inconsistently, with no shared accountability to lease outcomes. That fragmentation creates leakage throughout the funnel. Leads are captured without context. Reporting shows activity, not outcomes.

The gap between multifamily marketing spend and qualified lease outcomes is not a budget problem. It is a systems problem. And a systems problem requires a systems solution.

One system accountable to one outcome: leases.

Traffic that converts

Paid search, organic search, and Google Business Profile work together to drive qualified demand from three coordinated channels into the same Lead Capture conversion engine. The traffic your multifamily communities generate has the highest possible chance of becoming a lease.

Leads your team can act on

Every lead arrives with full context. What the prospect searched, which floor plans they considered, where they are in their timeline. Your leasing team knows who they are talking to before the first message.

Lower cost per lease over time

More conversions from existing traffic means less dependence on paid multifamily lead sources. As the system learns, performance compounds. The same marketing investment produces more lease outcomes month over month.

Reporting that answers the right questions

Pulse Marketing Intelligence replaces vendor activity reports with defensible cost-per-lease data by channel, community, and portfolio. Multifamily leadership gets answers, not dashboards.

The renter journey has changed. Most marketing programs have not.

The multifamily renter journey has lengthened. Prospects start their search earlier, take longer to decide, and expect immediate responsiveness across every channel they use. They want answers at 11pm, floor plan details on Saturday morning, and a tour scheduled before they move on to the next community.

Most multifamily teams are not built to meet that expectation manually. PERQ fills the gap. Interactive lead capture, behavior-driven engagement, and real-time attribution work across your communities without adding to your team’s workload. Every prospect gets what they need. Every interaction connects back to a lease outcome.

How Pulse Marketing Intelligence works

Pulse Marketing Intelligence connects your data, reporting, and insights so you can understand and act on performance with clarity.

Unify your data

Bring together marketing and lease data from all your platforms, channels, and systems into a single source of truth for analysis and action.

See the full picture

Connect the entire funnel, from impressions to lease outcomes, so you can clearly understand how every channel and community is performing.

Surface insights automatically

Use AI-powered analysis to highlight trends, explain performance, and identify where to focus next.

Automate and share reporting

Eliminate manual reporting by automating stakeholder-ready reports that keep everyone informed and aligned.

See what PERQ does for your portfolio

Every community is different. Book a demo and we’ll show you exactly what the platform produces for yours

Hear what they’re saying about PERQ.

Offering renters a best-in-class website experience sets our communities apart. The site integrates with PERQ's marketing tools, giving greater visibility and control over our marketing efforts.

VP of Marketing
Harbor Group Management

PERQ is amazing and my favorite marketing partner. The results just speak for themselves and blow me away time and time again. The entire team at PERQ makes the experience easy.

Barrington Group
Marketing Director

PERQ allows our team to rest assured that the leads that come in are more qualified, informed, and overall interested than those that come from other avenues. Learning more about all that PERQ does on the backend makes this hands-off service a huge asset to our leasing efforts!

PERG Property Group
Propery Manager

Free educational resources

Attract the right traffic

Learn how to monitor your apartment's search rankings in real time and take action to stay ahead of competitors in your market.

Convert every interaction

Benchmark your website and email performance against industry averages to identify where you're converting and where you're leaving leads behind.

Capture and connect data

See how your marketing spend translates to actual leases, calculate your ROI and make the case for smarter investment decisions.

Multifamily marketing best practices

Get the tips and benchmarks you need to master multifamily marketing.