In head-to-head tests, the PERQ marketing automation platform outperforms other leasing assistants and other lead automation solutions at increasing lead conversions, saving time for onsite teams, reducing wasted marketing spend, and delivering exceptional prospect experiences.
It used to be that you’d need a slew of disconnected solutions to manage your multifamily leads. One service for website chat or leasing assistant, another for your marketing analytics, something for tour scheduling, and maybe another for lead nurturing.
Not anymore.
PERQ has taken all of the best AI marketing tools and consolidated them into a single multifamily marketing platform, so you can serve seamless interactive online experiences, engage with prospects with AI chat in multiple channels, and automatically nurture leads from any source, all in one place.
PERQ personalizes and automates the consumer experience across your channels, providing each prospect with exactly what they need, when they need it along their prospect journey, no matter the length. In turn, you get all the benefits of a more consistent and better brand experience for your rental prospects – more tours and leases – with less cost!
Increased Website Conversion
Your website is your property’s greatest asset (who doesn’t love free leads?) and it should perform the best it can. PERQ adds interactive website shopping tools and personalized online experiences to your website (without the need for development) to educate and delight prospects and then automates nurture communications to keep them coming back for more!
Reduced Marketing Spend
PERQ automation improves your conversions from all your lead sources, meaning you’ll need less paid leads. When your lead funnel is performing at these levels, you’ll reduce your cost per lead significantly — as much as 70% — since more leads from unpaid sources and better conversions means less paid leads are needed to fill your vacancies.
Saved Time and People Resources
PERQ reduces the time leasing employees spend answering questions and qualifying leads for tours, only passing leads when they are ready to speak with a member of your team. The time saved on this means your team can maximize their productivity on qualified tours and closing leases. Now you can rest knowing you have the right-sized team to cover the work while prospective renters are getting a good brand experience.
Insightful Analytics and Reporting
PERQ helps you learn about the effectiveness of your marketing across channels, determine the true ROI of your lead sources, and get unmatched insights about multifamily market preferences with PERQ’s powerful lead source attribution tracking. PERQ collects important consumer data insights for marketing spend and pricing units and offers visibility into budget and demand of future renters so you avoid risk when determining price points for possible rent increase. And, PERQ’s API for BI tools can put PERQ data where you need it to be!
No Training Required
Since PERQ picks up all the top of funnel work with its automation, your team will not need a bunch of training on how to work alongside PERQ. Leads are passed in their entirety, with all of the touches, to the onsite team when it is time for them to take over. All this time saved means an easier implementation process and faster time to solution.
Today’s Renters Want More
The renter’s journey has lengthened. Today’s renters start looking for apartments earlier and want to educate themselves at their own pace. They expect a seamless experience with your brand across channels and they want you to know them and cater to their preferences. They expect immediate responsiveness to their needs. But lean multifamily teams aren’t equipped to handle all that activity.
PERQ powers all the prospect activity you need to make the most of every single lead without any work from your team. The platform uses AI to automate interactive and personalized website experiences, a leasing assistant that can converse on the web, SMS, Google, email, and convert inbound leasing calls to text messages, and personalized email and SMS nurture communications and it builds prospect intelligence and acts upon it to give rental prospects what they need exactly when they need it everywhere they are across their renter’s journey.
Because There’s No Risk
PERQ offers a 90-day trial, so you can see for yourself what’s possible with PERQ. We BELIEVE and want you to, too!
From our innovative technology to our amazing Client Success Team, find out why people love PERQ.
PERQ has supercharged our tech stack, driving conversions up and costs per lead down. PERQ’s blend of website experiences, chatbots and nurture touches get prospects ready to talk to my team. And, since all the information PERQ collects goes into our CRM, we’re better equipped for our in-person conversations.
The Multifamily Marketing Quarterly (MMQ) reports are the leading educational resource for the multifamily industry. Each quarter, PERQ releases the latest data report to reveal benchmarks and emerging trends. Download the latest report here or browse our archives for practical insights to take your multifamily marketing to the next level.
So you’re in the market for an automation solution for multifamily leads. Whether you’re considering one for the first time or you’re contemplating replacing the automated emails, leasing assistants or chatbot you currently have in place, there is a lot to consider. Here’s a buyer’s guide to help you through the process of buying the perfect multifamily automation tool.
Published annually, this is the industry’s most comprehensive look at renter preferences. We analyze more than 10 million consumer data points to identify the changing needs of today’s renters and get insights into what prospects in each region are looking for in their next community.
