Capture multifamily leads and book tours from Google Business Profile

Transform your multifamily Google Business Profile (GBP) into a lead and lease magnet! PERQ’s tools empower you to optimize your GBP, allowing potential renters to seamlessly book tours, access details on available units, and delve deeper into your vibrant community—all directly from your profile.

Benefits of using PERQ’s Google Business Profile tools for your multifamily property

Seamless tour booking integration

Drive more tours with PERQ, multifamily’s only Google Bookings integrated partner. Potential renters can schedule tours at their convenience, eliminating friction and increasing the chance of conversion. Plus, our technology syncs effortlessly with your CRM calendar for real-time availability, keeping your leasing team in the loop. It’s the perfect way to capture those highly interested leads and turn them into tours!

Enhanced Google Business Profile management

By keeping your Google Business Profile fresh and informative with automated posts, you improve your local search ranking and attract more qualified leads. An active GBP builds trust with your audience, demonstrating an active and responsive online presence. Potential renters can easily find your community, learn about your offerings, and schedule tours with your leasing team directly through the “Book Now” button.

Reduced workload for your team

With PERQ, you can say goodbye to the hassle of manually creating and scheduling posts on your Google Business Profile. Our platform automates the process, ensuring your profile stays fresh and engaging with calls-to-action that help drive renters to your website. Unlike competing products in the market, we create localized content that leads want to engage with, such as an invitation to find their perfect floor plan, learn more about the neighborhood, or check out the latest special offer.

Meets multifamily prospects where they are

PERQ provides instant access to information at any time, acknowledging that most renters begin their journey on Google Maps and Google Search. In fact, GBP is a local SEO powerhouse, typically providing more leads for small businesses than any other lead source and it is only getting more popular. The more complete, accurate, and helpful your profile, the greater the chance prospective renters will interact by scheduling a tour or visiting your website

Cost savings

PERQ can help reduce your reliance on expensive Internet Listing Service (ILS) platforms by generating low-cost leads and prospects from your free GBP. Additionally, by automating tasks and reducing the need for manual data entry, PERQ can help streamline your operations and save valuable time and resources

Here's how

PERQ‘s comprehensive suite of tools is designed to maximize the effectiveness of your multifamily Google Business Profile (GBP). Unlock the power of PERQ’s multifamily marketing solutions and get more qualified leads while benefiting from a range of features beyond the Google Business Profile integration.

Tour scheduling

Our innovative “Book Now” button, the only one in multifamily, allows potential renters to initiate their tour scheduling process from Google Search and Maps.

GBP posts

PERQ automates the creation of engaging, hyper-local content specifically tailored to your community. These fresh, informative posts elevate your ranking in local searches, attracting a wave of qualified renters actively searching for apartments like yours.

Unit availability

PERQ seamlessly integrates with your existing property management system, ensuring your listings always display accurate floor plan pricing, availability, and offers.

Actionable insights

PERQ empowers data-driven decisions with comprehensive reporting. Track impressions, engagement (website visits, call clicks, “Book Now” usage), lead generation, tour conversions, and even discover top search keywords to optimize your GBP and maximize ROI.

Ready to learn more

PERQ is the only provider of tools for your Google Business Profile (GBP) that can book tours from your GBP, helping you convert interest into action while saving time and resources.

Multifamily Google Business Profile FAQs

I don’t have a Google Business Profile for my multifamily. How do I create one?

Google Business Profile is free and easy to set up, which is great news when you consider that about 98% of today’s renters use online tools when searching for an apartment. Claiming your business on Google and optimizing your Google Business Profile is one of the most powerful steps you can take to market your property management company.

Who qualifies for a Google Business Profile?

Businesses with a physical location that clients can visit or those that travel to meet clients qualify for a Google Business Profile. While individual vacant apartments cannot have GBP, sales and leasing offices—such as property management companies—are eligible.

Does having a multifamily Google Business Profile help with SEO?

Search engines like Google connect prospective renters to your property during their online searches. A well-optimized Google Business Profile (GBP) boosts your local SEO, making it easier for customers looking for apartments nearby to discover your property. Maintaining and enhancing your GBP can set your property management company (PMC) apart, helping you stand out in search results.

What do I need to start using PERQ’s business profile tools for my properties?

We offer a 90-day trial so multifamily companies can experience for themselves how PERQ can power their leasing success. Schedule your demo here.

Can I use my Multifamily GBP for multiple locations?

Yes! In fact, we recommend creating a separate Google Business Profile for each location so that you can customize your prospective renters’ experiences. Google also requires each unique location to have its own GBP to accurately represent its address and contact details.

Can I add a “Book Now” button to my business profile manually?

No. Currently, Google does not offer a way to add a “Book Now” button to the Google Business Profile. This is only possible with paid tools. This is one of the many features PERQ integrates into its multifamily GBP solutions.

What else can I do to get more leads from my multifamily property’s GBP?

To further enhance the lead-generating power of your optimized Google Business Profile, remember that follow-up and nurturing are essential. Once prospective renters know who you are and have interacted with you, how do you build on that relationship?

Some tips to consider for converting leads into tours and leases:

Respond to all reviews on your Google Business profile. Yes, this includes both – positive and negative reviews.
If you offer virtual tours, ensure that technology and internet connections are working well on your end.
Ensure you or your team are on time and fully engaged for onsite tours.
Explore PERQ’s lead conversion solutions to streamline your team’s follow-up and nurture systems.

Multifamily marketing best practices

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