PERQ is a multifamily’s only standalone marketing automation platform that automates conversations and nurture cadences for leads from your website and lead sources, handing them off to your CRM when they are agent-ready. The only multifamily marketing platform with personalization, PERQ increases your conversions, saves time, decreases advertising spend, and creates a better brand experience for your prospects all with one complete platform.
Give your prospects 24/7 access to answers with PERQ’s leasing assistants. Available on website, SMS, email and your Google business profile, PERQ chats with your prospects using natural language and remembers them across channels to pick up the conversation where it left off.
Why It Matters: PERQ takes on the work to free up your onsite team members for more important tasks. Because PERQ is always on it gets each and every prospective renter the answers they need immediately. And because PERQ works across channels, it provides prospects with the best possible brand experience.
Personalized Automated lead Nurture
PERQ proactively reaches out to your leads with a combination of personalized SMS and email (both branded and plain-text) messages to re-engage prospects and entice conversion at just the right times across their rental journey. The timing and content of each touch adapts to be relevant to the prospect based on all the info PERQ collects about them.
Why It Matters: PERQ’s automated nurture emails and texts takes that work out of your onsite teams’ hands. And, because PERQ personalizes the timing, channel, and content of those nurture touches, you’ll double your conversion to tour and lease over static follow up.
PERQ adds interactive experiences and 3rd party website widgets in an experience menu that prospects LOVE! And, PERQ remembers what it knows about your site visitors to create personalized experiences that recommend next best steps and welcomes visitors back by name.
Why It Matters: PERQ’s personalization and interactive experiences increase website engagement and the overall prospect experience, leading to more qualified leads and tours from website leads without any work from your team, so you can rely less on paid lead sources.
Lead Source Integrations
Extend the power of PERQ to your lead sources! PERQ connects your lead sources via API technology or email parsing and works leads to agent-ready using our best-in-class automated nurturing approaches. Now you can nurture at scale without any work from your team.
Why It Matters: PERQ’s platform can give every lead, regardless of lead source, what they need along their renter’s journey. The result: higher conversions to tour and less wasted lead spend!
Intelligent Handoff to Your Onsite TEam
When agent-ready, PERQ seamlessly hands off leads to your team via the CRM, along with access to all the conversations and information from the interactive website experiences.
Why It Matters: With PERQ, your leasing agents get only highly qualified leads (no more looky lous!) along with all the information they need to have a highly effective conversation with prospects to close more leases with less work.
Powerful INsights & Analytics
PERQ collects useful prospect data from all its prospect interactions, including full-funnel attribution tracking and prospect preference data. With PERQ, you get access to the PERQ reporting portal, automated reporting emails, and the ability to bring PERQ data into your BI tool.
Why It Matters: PERQ’s data is a powerful source of intelligence to help your marketing team understand supply and demand, prospect budgets, and lead source performance so they can make better, more informed, decisions about rent growth and marketing spend. PERQ’s clean attribution data can be a source of truth to understanding performance of all of your lead sources.
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The leads that have been nurtured by PERQ are more qualified by the time they end up in my email and I don’t feel like I’m getting leads that are a waste of my time anymore. I LOVE everything about PERQ!!!
PERQ Saves Time and Money
PERQ enables you to provide every lead with a personalized on-brand experience without having to staff up or overwork your team. And, as a result, you’ll see better conversions — from your website, lead sources, and tours — allowing you to fine tune your marketing spend and reduce wasted budget.
Free Educational Resources
PERQ Platform Overview
This guide will give you a quick overview of how PERQ helps your onsite teams engage, nurture and convert every lead.
An Inside Look: Renter Data and Trends
A whole new generation of renters is entering the market; PMCs benefit from insights on today’s modern renter. To help, PERQ analyzed over 10 million rental prospect interactions via our platform. The findings are interesting, compelling, and sometimes surprising.
AUTOMATION BUYER’S GUIDE
Sometimes, getting approval to spend budget on software can be challenging to navigate as you try to loop in all the right people. Never fear! Here’s a buyer’s guide to help you through the process of buying multifamily automation tools.