PERQ is a multifamily’s only marketing automation that combines AI leasing assistant automation with powerful website conversion tools to give you everything you need to achieve occupancy goals with less work and cost. PERQ expertly leverages true personalization to increase your conversions, save time, decrease advertising spend, and create a better brand experience for your prospects all with one complete platform.
Give your prospects 24/7 access to answers! PERQ’s conversational AI works on your website, SMS, email, Google business profile, and can convert inbound prospect phone calls to text exchanges. PERQ’s AI uses natural language, not menus, and remembers visitors across channels to pick up the conversation where it left off.
Why It Matters: PERQ frees up your onsite team members for closing leases. And, because PERQ is always on it gets every prospective renter the answers they need immediately.
Personalized Automated Lead Nurture
Develop qualified leads and tours from a list of prospect names! PERQ nurtures your prospects with a combination of personalized SMS and email messages to engage them and entice conversion at just the right times across their rental journey. The timing and content automatically adapts to be relevant to the prospect based on all the info PERQ collects about them. And, PERQ recycles leads, automatically marketing to them in the next leasing cycle.
Why It Matters: PERQ’s automated nurture takes chasing leads off your onsite teams’ hands. And, because PERQ personalizes the timing, channel, and content of those nurture touches, you’ll double your conversion to tour and lease over regular follow up.
Delight website visitors and deliver results! PERQ unique adds modern, interactive experiences to your website without the need for any development. Prospects LOVE PERQ’s engaging tools that help them learn about your community! And, as they learn, PERQ remembers what it knows about your visitors and uses it to recommend personalized next steps and welcome visitors back by name.
Why It Matters: PERQ’s personalization and interactive experiences increase website engagement and the overall prospect experience, leading to more qualified leads and tours from your website without any work from your team, so you can spend less on paid lead sources.
Lead Source Integrations
Extend the power of PERQ to your lead sources! PERQ connects your lead sources and works leads to agent-ready using our best-in-class automated nurturing approaches. Now you can nurture at scale without any work from your team.
Why It Matters: PERQ’s platform gives every lead, regardless of lead source, a personalized renter’s journey. The result: higher conversions to tour on leads from all your lead sources and less wasted lead spend!
Intelligent Handoff to Your Onsite Team
STOP giving your team lukewarm leads! PERQ’s AI knows when a lead is agent-ready, and hands it to your team via the CRM, along with all the conversations and information from the interactive website experiences.
Why It Matters: With PERQ, your leasing agents get only highly qualified leads (no more looky lous!) along with all the information they need to have a highly effective conversation to close more leases with less work.
Powerful Insights & Analytics
Be informed! PERQ collects useful data from all its prospect interactions, including clean lead source attribution data and prospect preference data. With PERQ, you get access to the PERQ reporting portal, automated reporting emails, and the ability to bring PERQ data into your BI tool.
Why It Matters: PERQ’s data is a powerful source of intelligence to help your marketing team understand supply and demand, prospect budgets, and lead source performance to enable better, more informed, decisions about rent growth and marketing spend.
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The leads that have been nurtured by PERQ are more qualified by the time they end up in my email and I don’t feel like I’m getting leads that are a waste of my time anymore. I LOVE everything about PERQ!!!
Join the Hundreds of PMCs Meeting Occupancy Goals with PERQ
Ask us how to save time, increase conversions, and create memorable renter’s journeys.
Free Educational Resources
PERQ Product Overview
Get a quick overview of how PERQ helps your onsite teams engage, nurture and convert every lead.
An Inside Look: Renter Data and Trends
A whole new generation of renters is entering the market; PMCs benefit from insights on today’s modern renter. To help, PERQ analyzed over 10 million rental prospect interactions via our platform. The findings are interesting, compelling, and sometimes surprising.
AUTOMATION BUYER’S GUIDE
Sometimes, getting approval to spend budget on software can be challenging to navigate as you try to loop in all the right people. Never fear! Here’s a buyer’s guide to help you through the process of buying multifamily automation tools.