PERQ is the only multifamily platform that combines data-driven PPC management, cross-channel conversational AI, follow up and nurture automation, lead reactivation programs, and powerful website and search tools to capture and convert more low and no cost leads to help you achieve occupancy goals with less work and cost.
Eliminate high-cost lead sources with PERQ’s cutting-edge digital marketing platform that fills your funnel with low-cost and free leads. Turn your marketing funnel into an automated lead-qualifying machine!
Capture
Automate early engagement with prospects to capture more tours and leases from your website. Wow website visitors with personalized website experiences that convert. Answer prospect questions 24/7/365 with PERQ’s conversational AI that works on your website, SMS, Google, email, and converts phone calls to text exchanges.
Build
Leverage PERQ’s database of captured leads for automated marketing campaigns that reengage lost leads in the next leasing cycle to drive down the cost of new lead acquisition.
Nurture
Provide each lead with the nurturing they need with PERQ’s SMS and email nurture touches. Personalize the content, timing and channel automatically for each prospect based on PERQ-collected insights to supercharge conversion to tour. And, encourage prospects to jump into a chat conversation in any channel, at any time, all powered by PERQ’s conversational AI.
Pass
Hand off only agent-ready prospects to your onsite team and stop wasting time on “lookie-loos”. View all PERQ engagement directly via your CRM to keep your CRM clean. Track lead source and understand highest-converting lead sources with PERQ’s insightful reporting and analytics. Get more leads from your website to help drive down advertising costs.
Analytics
Track lead source attribution, the renter’s journey, and understand the highest-converting lead sources with PERQ’s insightful reporting and analytics. Feed these insights back into your advertising strategy to drive down costs.
Hundreds of PMCs trust PERQ.
We’ve helped hundreds of multifamily owners and management companies build productivity into their marketing and sales funnel, increasing their efficiency and saving substantial costs.
PERQ has revolutionized our lead engagement and conversion. With personalized experiences tailored to each prospect, our engagement and conversion rates have soared. The platform also saves our associates time, allowing them to focus on providing exceptional service to our current residents. We wholeheartedly recommend PERQ to any property looking to elevate their lead generation and conversion strategies.
Regional Manager Avenue5
PERQ delivers powerful impact to PMCs.
Reduce advertising spend, ease staffing challenges, save time, and create a brand experience that’s perfectly suited for today’s modern renter.
Double your lead-to-tour conversion
PERQ converts your lead sources, paid & unpaid, to tour and lease at a higher rate with industry-leading automation.
Reduce your cost-per-lead by 80%
PERQ engages and converts more website visitors to leads. And, more leads from unpaid sources means less paid leads needed to achieve your occupancy goals.
Get clarity into source attribution
Full-funnel attribution tracking and renter’s journey insights provide multifamily marketers important information to make better business decisions.
Impact
More leases with less cost and work.
Integrated Website, Google, Phone, Virtual Tour, Self-Guided Tour
3X Leases from Website
Increased Tour Conversion
Lower Cost Per Lead and Lease
Clean Source Attribution
No Training Required
Hundreds of Hours Saved
Full Leasing Journey Automation
Transform your multifamily marketing—capture more free leads with less work and cost.
Testimonials
Hear what they’re saying about PERQ.
There are vendors and vendor partners, we consider PERQ a true vendor partner. From pilot to launch and on, we have felt that the PERQ team is genuinely invested in our success; it’s like having an extension of our own marketing team. PERQ’s launch was virtually seamless due in large part to the dedication, commitment, communication, and responsiveness of Kathryn, Kaitlin, Brad, and team. Additionally, we are very pleased with the results we’re seeing so far including a 20%+ increase in our prospect-to-visit conversion as compared to those properties without PERQ.
Kelly Martelli
Multifamily Director of Marketing, Harbor Group
As a result, we get more leads from our website and more automated engagement with prospects. We’ve reduced the work for our onsite team since PERQ takes on all the early nurture marketing work, and keeps our onsite teams focused on closing leases and providing excellent customer service.
Meagan Struve
Marketing Analyist, Mission Rock Residential
As part of PERQ’s marketing automation platform, it is another spoke in the wheel we can use to automate and personalize our engagement with prospects, giving them better experiences with our brand, and giving us better outcomes with less work at a lower cost per lead and lease.
Jenny Richard
Director of Marketing, Gene B. Glick Company, Inc.
With PERQ, we are seeing more qualified traffic that converts at much higher rates, which is an important distinction. Our team didn’t need an influx of leads, we needed qualified leads to go to the teams.
Vanessa Rodriguez
Director of Marketing, PEG
With personalized experiences tailored to each prospect, our engagement and conversion rates have soared. The platform saves our associates time, allowing them to focus on providing exceptional service to our current residents. The 24/7 chatbot ensures no lead goes unanswered, answering over 1,000 questions and engaging with 541 prospects outside of business hours in Q1 alone. This interactive tool has increased website visit duration by 161%, leading to higher conversion rates. We wholeheartedly recommend PERQ to any property looking to elevate their lead generation and conversion strategies.
Erica Sanchez
Regional Manager, Avenue5
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Build your winning tech stack
PERQ works alongside a growing list of your favorite multifamily industry tools, including:
The Multifamily Marketing Quarterly (MMQ) reports are the leading educational resource for the multifamily industry. Each quarter, PERQ releases the latest data report to reveal benchmarks and emerging trends. Download the latest report here or browse our archives for practical insights to take your multifamily marketing to the next level.
Navigating budget approval for software can be challenging. Fear not! Here’s a buyer’s guide to help you through the process of buying multifamily automation tools. Discover how to streamline operations, maximize ROI, and drive leasing success.
Published annually, this is the industry’s most comprehensive look at renter preferences. We analyze more than 10 million consumer data points to identify the changing needs of today’s renters and get insights into what prospects in each region are looking for in their next community.
