Your multifamily website is generating traffic, not leases
Most community websites convert less than 2% of visitors. The other 98% leave without a name, a number, or any signal of intent. Contact forms only reach prospects already prepared to act. Everyone else leaves without a trace. That traffic cost you something. PERQ Lead Capture changes that.
Benefits
More qualified leads from traffic you already have
Lead Capture converts 2 to 3 times more visitors than contact forms and tour schedulers alone. Those tools only reach prospects already prepared to act. PERQ reaches everyone else, at every stage of their search.
Rich prospect data at lead delivery
Every lead arrives with a complete picture: what the prospect searched, which floor plans they considered, where they are in their timeline. Your leasing team knows who they are talking to before the first message. That context is what makes multifamily lead management actually work.
Lower cost per lease
More conversions from existing traffic means less dependence on paid lead sources. The same marketing investment produces more outcomes when the website is built to convert. See how the full lead-to-lease conversion process works.
What multifamily lead capture means
Multifamily lead capture is everything on an apartment website that turns an anonymous visitor into a named prospect your leasing team can follow up with: a scheduled tour, a floor plan or pricing request, a chat, a text, or a saved search. The measure that matters is not form fills. It is how many visitors become leads, how many leads become tours, and how many tours become signed leases.
Capture, nurture, and management are three different jobs. Lead capture gets the prospect to engage. Lead nurturing keeps them moving with automated, personalized email and text follow-up until they tour or opt out. Lead management is how your team sees and works every lead across the lead-to-lease funnel. PERQ handles all three on one platform, so a prospect who engages at 9 pm on a Saturday hears back in minutes and lands in your CRM with floor plan, budget, and move-in date attached.
What it produced for CA Ventures
At the end of a three-month pilot, CA Ventures recorded a 226% average increase in lead-to-tour conversions per pilot property, a 157% average increase in website leads, and 99% of tour scheduling handled automatically by PERQ. Follow-up on leads the team had written off produced 56 additional tours.
It also gave back 1,002 hours of staff time, about $20,000 in labor cost, because follow-up and scheduling no longer depended on someone being at a desk. Those are the three numbers to watch on your own site: website leads, lead-to-tour rate, and the hours your team spends chasing prospects who already told the website what they want. Read the CA Ventures story.
How it works
Most conversion tools wait for the prospect to raise their hand. PERQ doesn’t.
Lead Capture embeds across your entire website and meets renters wherever they are in their search. Not just the ones ready to schedule a tour. The visitor who is still comparing floor plans. The one running numbers on affordability. The one who has visited three times and never filled out a form. PERQ gives each of them a reason to engage, and gives your team something to work with when they do.
Engage
A dynamic menu adapts as visitors move through your site, surfacing the right tools at the right moment without rebuilding your website.
Capture
Interactive tools and behavior-triggered prompts keep visitors engaged and build a complete picture of their intent, preferences, and timeline.
Deliver
Every lead arrives with full context: what they searched, which floor plans they considered, and where they are in their decision.
Integrate
Lead Capture connects to your PMS, CRM, and the rest of the PERQ platform so data flows where your team already works.
What our clients say
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