Your multifamily website is generating traffic, not leases
Most community websites convert less than 2% of visitors. The other 98% leave without a name, a number, or any signal of intent. Contact forms only reach prospects already prepared to act. Everyone else leaves without a trace. That traffic cost you something. PERQ Lead Capture changes that.
Benefits
More qualified leads from traffic your already have
Lead Capture converts 2 to 3 times more visitors than contact forms and tour schedulers alone. Those tools only reach prospects already prepared to act. PERQ reaches everyone else, at every stage of their search.
Rich prospect data at lead delivery
Every lead arrives with a complete picture: what the prospect searched, which floor plans they considered, where they are in their timeline. Your leasing team knows who they are talking to before the first message. That context is what makes multifamily lead management actually work.
Lower cost per lease
More conversions from existing traffic means less dependence on paid lead sources. The same marketing investment produces more outcomes when the website is built to convert. See how the full lead-to-lease conversion process works.
How it works
Most conversion tools wait for the prospect to raise their hand. PERQ doesn’t.
Lead Capture embeds across your entire website and meets renters wherever they are in their search. Not just the ones ready to schedule a tour. The visitor who is still comparing floor plans. The one running numbers on affordability. The one who has visited three times and never filled out a form. PERQ gives each of them a reason to engage, and gives your team something to work with when they do.
Engage
A dynamic menu adapts as visitors move through your site, surfacing the right tools at the right moment without rebuilding your website.
Capture
Interactive tools and behavior-triggered prompts keep visitors engaged and build a complete picture of their intent, preferences, and timeline.
Deliver
Every lead arrives with full context: what they searched, which floor plans they considered, and where they are in their decision.
Integrate
Lead Capture connects to your PMS, CRM, and the rest of the PERQ platform so data flows where your team already works.
What our clients say
Regional Manager
Director of Marketing
See what your website traffic is actually worth.
Most communities are sitting on unconverted demand. PERQ shows you exactly what you are leaving on the table.
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