Turn your portfolio's marketing spend into more leases
PERQ connects your marketing, conversion websites, and portfolio data into one system, so you can see exactly which leases your spend produced across every community.
Where portfolio marketing value gets lost
Communities rarely have large advertising budgets to begin with, and much of what exists gets spread across agency fees, SEO management, conversion website vendors, and Google Business Profile management. Agencies typically take 20 to 30 percent of spend for management alone, which means what’s left to actually reach renters shrinks every time another vendor is added to the stack. The rest of the loss happens quietly, inside systems that were never built to talk to each other.
- Paid search, organic search, and your conversion websites run as separate programs with no shared view of what’s working
- Vendor reports show clicks and impressions while ownership wants leases
- PMS and vendor data disagree, and reconciling them falls on your team
Rising ILS spend fills the gap your owned channels should be closing
One system, not a stack
Built to do more than showcase communities. Designed to convert traffic into qualified leads and leases.
Conversion-focused experiences, technical SEO, marketer-friendly controls, and real-time PMS data come together in one cohesive system. The result is a measurable performance engine that captures more value from every visitor.
How PERQ works across your portfolio
PERQ connects the traffic driving demand, the conversion websites capturing it, and the reporting that proves what it produced.
Drive qualified traffic
Paid search, organic search, and Google Business Profile managed as one program, on a flat fee.
Keep inventory accurate
Real-time PMS sync keeps pricing and availability correct on every conversion website.
Capture more leads
Interactive lead capture engages renters who aren't ready to fill out a form yet.
Prove what produced the lease
Pulse Marketing Intelligence connects spend to lease outcomes, by channel and by property.
Integrations
Connect to the systems your teams already use so marketing activity, prospect engagement, and lease outcomes work together.
Instead of relying on disconnected tools and incomplete reporting, teams get cleaner data and a more complete view of the renter journey. Connections across websites, lead sources, CRM, PMS, advertising platforms, and reporting systems make it easier to measure performance, automate workflows, and optimize with confidence.
More leases from the portfolio you already have
Across your portfolio, you capture more qualified leads, reduce reliance on ILS, and connect marketing spend directly to signed leases.
More leads and leases. Same budget.
See exactly what your marketing is producing and where the opportunity is.
The results speak for themselves. Better traffic, triple the leads, more leases, and nonstop positive feedback from prospects about how much they love the new site.
Boyd Wilson Executive VP