Multifamily Blog
From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily below
Favorite blogs from the team
PRESS RELEASE: PERQ and JDR Consulting Partner to Deliver Streamlined Access to Multifamily Marketing Automation Solution
New capabilities being delivered to JDR Consulting customers; enabling inbound marketing success Indianapolis, IN — Today PERQ and JDR Consulting (JDR) announced the launch of their new partnership, bringing multifamily's online standalone marketing automation...
PRESS RELEASE: PERQ and JDR Consulting Partner to Deliver Streamlined Access to Multifamily Marketing Automation Solution
New capabilities being delivered to JDR Consulting customers; enabling inbound marketing success Indianapolis, IN — Today PERQ and JDR Consulting (JDR) announced the launch of their new partnership, bringing multifamily's online standalone marketing automation...
Better Experiences, Higher Conversions: How Mission Rock Transformed the Multifamily Renter’s Journey
For many renters, finding a new rental unit feels a bit like stepping back in time. For leasing agents, the experience isn't much better. Here's what we mean: Chances are you've leaned on interactive automations at least a dozen times today to navigate your work...
2023 Multifamily Market Outlook
With experts' forecasts for the multifamily market outlook mixed for 2023, it's easy to feel concerned or confused about what this year will bring. Some experts suggest that the multifamily sector will perform above average in 2023 despite the economic headwinds....
Multiply Leads With Your Lead Analysis Report
As renter behaviors change and competition grows for their attention and wallets, PMCs are putting pressure on business expenses that roll up to their net operating income (NOI), and this affects marketers directly. Regardless of occupancy levels, multifamily...
Multifamily Data Reveals Impact of Interactive Website Experiences on Renter Conversions
In today's marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI that's simply not feasible when marketing decisions are driven by hunches, personal preferences, or even past experience....
NMHC Optech 2022 Conference Recap: Remapping the Prospect Journey with Automation and Nurture Blends
Did you get a chance to attend the Optech conference this year? If not, you may have missed out on some important conversations happening among the forward-thinking leaders in attendance of this leading multifamily technology event. Keep reading for a recap of some of...
Multifamily Marketing Best Practices
Stay up on the latest tips and advice to master multifamily marketing.
Multifamily Marketing Best Practices
Most Recent Articles in Our Multifamily Blog
Multiply Leads With Your Lead Analysis Report
As renter behaviors change and competition grows for their attention and wallets, PMCs are putting pressure on business expenses that roll up to their net operating income (NOI), and this affects...
Multifamily Data Reveals Impact of Interactive Website Experiences on Renter Conversions
In today's marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI that's simply not feasible when marketing decisions are...
NMHC Optech 2022 Conference Recap: Remapping the Prospect Journey with Automation and Nurture Blends
Did you get a chance to attend the Optech conference this year? If not, you may have missed out on some important conversations happening among the forward-thinking leaders in attendance of this...
PERQ Launches Multifamily’s First Standalone Marketing Automation for Personalized Renter Journeys
It's time for multifamily to catch up to evolving consumer expectations. For years, other industries have invested in marketing automations and personalization to deliver compelling "made-for-me"...
Case Study: Laramar Group Catapults Conversions, Savings with 3-Month PERQ Pilot
In our work with multifamily marketers, we've noticed four common traits among high performers. For one, they focus on sustainable gains over short-lived stunts or "fixes" that can't drive marketing...
5 Multifamily Conferences for Multifamily Leadership to Attend in 2023
Multifamily conferences are a vital aspect in the industry whether you're multifamily leadership looking for a solution to automate and personalize your renter's journey or if you're part of an...
Open Ecosystem Integrations Are Better for Renters, Property Management Companies, and the Multifamily Industry Alike
A guest post by Funnel Leasing on why a commitment to meaningful integrations to drive excellent experience for operators, teams, and renters is essential to the future of multifamily. Gone are the...
Multifamily Quarterly Analysis: Renter Journey Patterns and Paths to Conversion
Every quarter, PERQ analyzes tens of thousands of multifamily website sessions and prospect interactions to identify industry benchmarks and trends. Until now, multifamily marketing performance...
Integration Spotlight: Frictionless Leasing With Funnel + PERQ
We’re big advocates of tech integrations, automations, and open platforms to meet the demands of today’s renters and multifamily marketing teams. With that in mind, we’re committed to building a...