You will find dozens of articles and blogs about how amazing CRM, or customer relationship management, software is for any business. These articles...
Why CRM isn’t Always the Answer
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Guides & Training
Self-Guided Tours Re-Imagined
Remember when prospects could only choose to do an in-person tour or look at gallery photos of a staged unit? The multifamily industry has evolved...
Tips for Better Self-Guided Tours
Consumers want options. The way we shop, do our research online and who we choose to do business with all comes down to each individual person....
Key Strategies to Build your Social Media Brand
Almost everyone has a social media account, but is it used correctly? With 3.5 billion social media users and counting, the use of social platforms...
Text Messaging: The Easy Way to Connect
Let’s face it. Most of us walk around with our phones in our hands or at arms-reach the majority of the time. Don’t overlook the easiest way to...
Why Customer Service Should Still Be Your No. 1 Priority
No amount of automated marketing or AI technology will change the fact that customer service must remain at the top of your company’s priority list....
How to Best Follow-Up With Rental Prospects
We all have that friend, co-worker or family member you call and email without success. Yet, text them and they answer right away. You’ve most...
The Do’s and Don’ts of Digital Marketing
There are no hard-and-fast rules for digital marketing. It’s an aspect of business that’s ever-changing and there isn’t a one-size-fits-all...
How to Solve Your Digital Advertising Problems
You can’t prove what you can’t measure. Many retailers lack an integrated system to track, analyze and engage online shoppers on a meaningful level...
How AI and Machine Learning Help to Power Multifamily Websites
Virtual leasing became essential in order to actually get leases signed during the pandemic, and the multifamily industry had no choice but to adapt...
The Power of Consumer Behavior Data: Getting to Know Your Online Shoppers
One thing I’ve found quite eye opening over the last few months is that a lot of retailers (across numerous verticals) believe customers who are on...
How to Make Complex Buying Decisions Easy
Understand the pain points of your online shoppers when making complex and expensive buying decisions, deliver the information they seek online with...