In the fast-paced world of multifamily marketing, finding cost-effective ways to reach potential residents is crucial for optimizing and maximizing occupancy. However, marketing efforts can quickly become expensive, leading to a significant drain on a property’s budget. To maximize occupancy and achieve marketing success, multifamily marketers must explore innovative and… Read More
As you make decisions about your multifamily strategy, tactics and investments for the year ahead, there’s a lot riding on what you, as multifamily marketers, choose to place your attention, dollars, and even reputation on. Though hunches and past successes can make good discussion points, nothing beats data when it… Read More
You will find dozens of articles and blogs about how amazing CRM, or customer relationship management, software is for any business. These articles aren’t wrong, a CRM can do wonders for any business when it comes to centralizing their leads and sales activity. The multifamily world is fairly new to… Read More
Consumers want options. The way we shop, do our research online and who we choose to do business with all comes down to each individual person. There’s no difference when it comes to touring your property. Giving consumers options online for how they can tour your property on their own… Read More
Almost everyone has a social media account, but is it used correctly? With 3.5 billion social media users and counting, the use of social platforms continues to grow. Sites like Facebook, LinkedIn, Instagram, and… Read More
Let’s face it. Most of us walk around with our phones in our hands or at arms-reach the majority of the time. Don’t overlook the easiest way to connect with your customers, text messaging. But, being easy doesn’t mean you should do it without forethought and planning. Make Texting Personal … Read More
No amount of automated marketing or AI technology will change the fact that customer service must remain at the top of your company’s priority list. If you’re not providing a quality shopping experience from start to finish, it won’t matter how many leads you generate or how much organic traffic… Read More
We all have that friend, co-worker or family member you call and email without success. Yet, text them and they answer right away. You’ve most likely figured out the best method and time to reach the important people in your life, and it’s probably not the same scenario for each… Read More
There are no hard-and-fast rules for digital marketing. It’s an aspect of business that’s ever-changing and there isn’t a one-size-fits-all solution. Internet platforms and social media channels popular today didn’t even exist just a few short years ago when everyone (and, yes, even their mother) began shopping around online prior… Read More
By Lavon Simpson
• Guides & Training, Multifamily News & Trends 
