Whether you’re a new or seasoned multifamily marketer, chances are you’ve been scratching your head lately and questioning how to best attract, convert and retain renters to your multifamily properties. The past couple of years have been a season of dramatic transition in consumer behaviors, digital habits, and renter… Read More
Historically, multifamily marketing has lagged behind other industries when it comes to inbound marketing capabilities, hindering PMC’s ability to deliver that famed “Amazon” experience characterized by ease, speed, and hyper-personalization. That’s changing, largely in response to consumer demand for more virtual conveniences and on-demand support… Read More
Everything you need to know about how AI Multifamily Lead Nurture improves lead quality and conversions. If you were to interview fellow multifamily marketers who’ve worked with PERQ in recent months, you’d notice a common thread: shorter sales cycles, greater lead conversions and marketing ROI, while freeing up considerable hours… Read More
When it comes to mastering multifamily lead management, innovative technology can make the process smoother. There are two important pieces of lead management — lead generation that comes from your marketing efforts and lead nurture to keep the lead engaged and your property top of mind. To master multifamily lead… Read More
There are many elements that drive lead to lease conversion for multifamily properties. From lead generation to nurture to the interactions with the leasing team, getting a good lead to lease conversion rate means having a solid lead conversion strategy. As a multifamily marketer, lead generation falls into your lap. Read More
The human need to communicate mixed with advances in technology has led to the rapid growth of social media. Today’s renters have grown up with social media and don’t remember a time without it. They are super users. Before they even step foot into their future apartment, prospective renters want… Read More
The story of marketing automation and why multifamily needs it. Multifamily technology has come a long way in the last few years. The use of customer relationship management, or CRM, software has been relatively new to the multifamily industry but it isn’t all that new when thinking about digital… Read More
Everything you need to know to see growth where you need it most. For multifamily property management companies (PMCs), lead to lease conversion is an essential key performance indicator, or KPI. Lead to lease conversion lets you know how well your marketing funnel is performing and, when managed properly, can… Read More
ESSENTIAL ELEMENTS FOR HIGH DIGITAL MARKETING PERFORMANCE Marketing effectively for apartments looks quite different these days, thanks to fickle market conditions and new renter behaviors. As the multifamily landscape shifts under your feet, you’ve likely seen some past “best practices” fall flat, failing to produce the… Read More
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