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Stay ahead of the competition with our expert tips, strategies, and industry insights.

Stay ahead of the competition with our expert tips, strategies, and industry insights. Discover how to attract, retain, and delight tenants with our comprehensive collection of educational articles on multifamily marketing.

Inbound Marketing for Multifamily Properties

Whether you’re a new or seasoned multifamily marketer, chances are you’ve been scratching your head lately and questioning how to best attract, convert and retain renters to your multifamily properties. The past couple of years have been a season of dramatic transition in consumer behaviors, digital habits, and renter… Read More

Lavon Simpson By Lavon Simpson

An individual using a laptop while enjoying a cup of coffee to enhance their website experience and multifamily lead nurture

AI Multifamily Lead Nurture

Everything you need to know about how AI Multifamily Lead Nurture improves lead quality and conversions. If you were to interview fellow multifamily marketers who’ve worked with PERQ in recent months, you’d notice a common thread: shorter sales cycles, greater lead conversions and marketing ROI, while freeing up considerable hours… Read More

Lavon Simpson By Lavon Simpson

An individual signing a document across from a desk with another young individual part of a successful onsite leasing team.

Mastering Multifamily Lead Management

When it comes to mastering multifamily lead management, innovative technology can make the process smoother. There are two important pieces of lead management — lead generation that comes from your marketing efforts and lead nurture to keep the lead engaged and your property top of mind. To master multifamily lead… Read More

Lavon Simpson By Lavon Simpson

Woman with a lot of paperwork at her desk flying all around because she doesn't have automation to help lessen her workload.

How Multifamily Can Increase Lead to Lease Conversion

There are many elements that drive lead to lease conversion for multifamily properties. From lead generation to nurture to the interactions with the leasing team, getting a good lead to lease conversion rate means having a solid lead conversion strategy. As a multifamily marketer, lead generation falls into your lap. Read More

Lavon Simpson By Lavon Simpson

Smiling leasing agent showing an apartment to a young couple looking to rent.

Cleaning up Your CRM with AI Property Management

The story of marketing automation and why multifamily needs it. Multifamily technology has come a long way in the last few years. The use of customer relationship management, or CRM, software has been relatively new to the multifamily industry but it isn’t all that new when thinking about digital… Read More

Lavon Simpson By Lavon Simpson

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How to Improve Lead to Lease Conversion

Everything you need to know to see growth where you need it most. For multifamily property management companies (PMCs), lead to lease conversion is an essential key performance indicator, or KPI. Lead to lease conversion lets you know how well your marketing funnel is performing and, when managed properly, can… Read More

Lavon Simpson By Lavon Simpson

A young woman sitting on a couch discussing apartment leasing tips for how to have an effective digital marketing plan.

Digital Marketing Apartment Leasing Tips

ESSENTIAL ELEMENTS FOR HIGH DIGITAL MARKETING PERFORMANCE Marketing effectively for apartments looks quite different these days, thanks to fickle market conditions and new renter behaviors. As the multifamily landscape shifts under your feet, you’ve likely seen some past “best practices” fall flat, failing to produce the… Read More

Lavon Simpson By Lavon Simpson


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