Read these success stories to learn about how PERQ has helped various PMCs by implementing their AI marketing automation solution.
The Challenge The subject of this story is a property management company (PMC) with 100 properties currently under management across the United States. With explosive growth of 30% expected over the next year, the PMC team was taking a serious look at how they can offer better online experiences to… Read More
More leads, more engagement, more conversions — all at lower costs and with less effort: It’s the universal goal of multifamily marketers. Though your properties, locations, audiences and strategies may differ, getting more renters to say “yes” remains the holy grail in multifamily property management, especially as budgets and teams… Read More
Each month, we continue to host multifamily industry leaders in our “Sofa Seminar” series, gleaning from their experiences and success in multifamily marketing. In this month’s seminar, we learned how two seasoned multifamily marketers are using AI to enhance the rental experience, generate high-intent leads, and ease the load on… Read More
By Lavon Simpson
• Featured, Multifamily Market Insights, Success Stories
Do you really know your renters and what moves them to choose one property over another? In the latest installment of PERQ’s Sofa Seminar Series, we’re joined by two of your peers in exploring how multifamily data can help you turn more leads into renters and advocates. Special guests… Read More
By Lavon Simpson
• Featured, Multifamily Market Insights, Success Stories
The fastest growing segment in the U.S. renter market, Gen Z renters now lead multifamily market trends — particularly as their habits and priorities differ sharply from earlier generations. How do you sway these modern renters to click, interact, book a tour, and lease a multifamily unit? Brian Ericson, Senior… Read More
By Lavon Simpson
• Featured, Multifamily Market Insights, Success Stories
Unified Residential, like most multifamily companies, saw a dramatic increase in online leads while having limited onsite team members because of the pandemic. Dalia Kalgreen, Director of Marketing, knew she needed to find a solution that would increase their operational efficiency while still maintaining a personalized, high-touch experience for prospects. Read More
By Lavon Simpson
• Multifamily News & Trends, Success Stories
Redwood Uses Marketing Intelligence to Maximize Digital Investments Redwood Residential maximizes the data they receive through marketing intelligence to make smarter marketing decisions for their multifamily properties. They see what’s converting in real time on their website, learn valuable consumer insights to gain a better understanding of what rental… Read More
By Lavon Simpson
• Multifamily Market Insights, Success Stories
Properties See Returning Website Traffic with Automated Lead Nurture In the multifamily industry, regional managers often talk about all of the website leads that get ignored — up to 50% in some instances. Properties and management companies are wasting their digital marketing dollars to generate website traffic to increase leads… Read More
Barrett & Stokely Results 115 TOURS SCHEDULED 2,550% RETURN ON INVESTMENT 1,235% LEAD LIFT PER PROPERTY 4.5% WEBSITE VISITOR TO LEAD CONVERSION Barrett & Stokely Engage More Website Visitors with PERQ Barrett & Stokely, a third-party multifamily property management company based in Indianapolis, currently manages over 13,000 multifamily properties in… Read More
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