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Multifamily lead generation that drives leases, not just clicks

Stop spending more to get less. PERQ connects your paid search, organic traffic, and website conversion into one coordinated system that drives qualified leads and lowers cost per lease.

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Where most lead generation solutions fall short

Most multifamily organizations do not have a traffic problem. They have a systems problem. Paid search, organic search, and local visibility operate separately, making it difficult to connect traffic to real conversions and leases. The result? Traffic increases, but there is no clear understanding of what’s actually making an impact.

  • Teams lack a clear view of cost per lease and ROI
  • Digital advertising and search efforts operate independently
  • Traffic increases, but conversion remains inconsistent
  • High-intent demand is missed or underutilized
  • Reporting focuses on activity instead of lease outcomes
Connect Traffic to Leases

A better way to drive leads and leases

PERQ brings digital advertising, search optimization, and interactive experiences together into a single approach designed to drive and convert demand. Paid search, organic search, and local visibility work together to generate traffic, which is then captured and converted through interactive website experiences. Marketing intelligence closes the loop by providing insight into how traffic turns into leads, tours, and leases.

How our multifamily traffic and lead generation works

PERQ connects traffic generation, lead conversion, and marketing intelligence into one coordinated system so every effort contributes to measurable results.

perq connectivity

Drive qualified demand

Capture high-intent renters through digital advertising and search optimization across paid, organic, and local channels.

Convert more traffic

Turn visitors into qualified leads through interactive website experiences designed to engage and guide prospects.

See what’s driving results

Understand how traffic turns into leads, tours, and leases with clear, full-funnel visibility.

Continuously improve performance

Use shared data and insights to refine strategy, improve conversion, and lower cost per lease over time.

See PERQ in Action

Real portfolios. Real leases.

With personalized experiences tailored to each prospect, our engagement and conversion rates have soared.

Avenue5 Regional Manager

We are seeing more qualified traffic that converts at much higher rates, which is an important distinction.

Franklin Group Director of Marketing

The results speak for themselves — better traffic, triple the leads, more leases, and nonstop positive feedback from prospects about how much they love the new site.

Boyd Wilson Executive Vice President

Paid search

Spend less, lease more with paid search campaigns built around renter intent. Every campaign is continuously optimized using real conversion data, so spend is aligned to what actually drives qualified leads, tours, and leases—not just clicks or impressions.

Learn about paid search

Organic search

Capture renters actively searching in your area through a multifamily-specific SEO and GEO strategy built to drive consistent, lower-cost qualified traffic. By improving visibility in local search and maintaining a strong technical foundation, organic demand becomes a reliable owned channel. The same work that drives organic rankings also improves visibility in AI-generated search responses, extending your reach as renters increasingly search through tools like ChatGPT and Perplexity.

Google Business Profile optimization

Transform your Google Business Profile (GBP) from a passive listing into an active source of demand. With real-time updates, accurate information, and clear paths to take action, renters can move from search to engagement at the moment of highest intent.

Learn About GBP

Lead capture

Turn passive website visits into active engagement through interactive experiences that guide renters and capture qualified leads. Instead of relying on static forms, your website becomes a central hub for conversion, helping teams capture more demand from the traffic they already generate.

Learn About Lead Capture

Pulse Marketing Intelligence

Get a clear view of what’s actually driving leases by connecting every channel and interaction back to lease outcomes. Instead of relying on fragmented reports, marketers can see how traffic turns into leads, tours, and leases—and use that insight to make more confident decisions.

Learn About Pulse Marketing Intelligence

Built for operators and the teams that manage them

For owner-operators​

Turn fragmented digital activity into one accountable leasing system. PERQ helps you understand ROI, reduce ILS dependency, and optimize paid, organic, and local efforts together to drive more leases from owned traffic.​

For third-party management​

Prove measurable value to owners and differentiate your services. PERQ equips you with attributed performance reporting, stronger conversion, and a more complete demand strategy to strengthen relationships and retain contracts.​

Why PERQ

Built for multifamily demand generation

Purpose-built for the leasing funnel, from paid search and SEO to lead capture and attribution.

One solution, traffic through lease

Digital advertising, search, and conversion working together. No isolated vendors, no disconnected reporting.

Higher occupancy. Lower acquisition cost.

Connect every marketing dollar to a lease outcome and optimize from there.

Drive more leases with a lead gen solution built for multifamily

Request a demo to see how PERQ helps you generate more qualified demand, convert more traffic, and understand exactly what’s driving leases across your portfolio.

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Your lease marketing engine.
PERQ maximizes every stage of the marketing funnel so more of your traffic becomes leases.

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