With experts' forecasts for the multifamily market outlook mixed for 2023, it's easy to feel concerned or confused about what this year will bring....
2023 Multifamily Market Outlook
read more
Multifamily Market Insights
Multifamily Quarterly Report Reveals Renter Journey Patterns & Drivers for Marketing Performance
For multifamily marketers, it can be hard to gauge how their marketing program stacks up against industry peers or evolving renter behaviors. ...
Multifamily Q1 Report: Learn How Your Marketing Performance Compares to Industry Peers
Those prospective renters you're trying to reach? They're making decisions differently these days. As the multifamily landscape shifts, The...
Peer Insights: Blending Automation and Human Touchpoints to Enhance the Rental Experience
Each month, we continue to host multifamily industry leaders in our "Sofa Seminar" series, gleaning from their experiences and success in...
Marketers Use New Technology in Multifamily to Retain Workers, Increase Efficiencies
Between burnout and a desire for better work conditions, workers are fleeing the multifamily industry in alarming numbers. In recent weeks, the...
Peer Insights: How Multifamily Marketers Use Data to Woo Renters, Cultivate Advocates
Do you really know your renters and what moves them to choose one property over another? In the latest installment of PERQ's Sofa Seminar Series,...
Peer Insights: How Wood Residential Sways Gen Z Renters
The fastest growing segment in the U.S. renter market, Gen Z renters now lead multifamily market trends — particularly as their habits and...
Digital Trends For Multifamily: Critical Ingredients to Conversions
You wouldn’t bring a bicycle to a car race, yet that’s what multifamily marketers do when their digital toolbox doesn’t have enough power nor the...
Creative Ideas to Boost Your Apartment Marketing
The last couple of years have been all about adapting, evolving, and finding new solutions when it comes to how we market apartment communities....
Multifamily Marketing Ideas
There are a lot of ways to approach multifamily marketing. From apartment advertising ideas, to outreach marketing ideas for apartments, to social...
Apartment Content Marketing: The Cheat Sheet
Digital marketing for apartments and multifamily communities tends to be the same. While there are some parts of multifamily digital marketing that...
Outreach Marketing Ideas for Apartment Communities
We talk a lot about apartment marketing on our blog. A lot of it includes aspects of digital marketing. While that is important and shouldn’t be...