Multifamily PMCs often manage to a measurement of the cost per lead or the cost per lease. The average spend varies widely and is reportedly on the...
The Exact Science of Cost Per Lead and Cost Per Lease
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Andy Medley
Chief Revenue Officer & Co-Founder
Andy Medley co-founded PERQ in 2001 when he and Scott Hill, another Harvard Business School alumni set out to untangle a big, hairy problem with consumer buying journeys. The team went on to develop PERQ's award-winning AI technology for multifamily.
An expert in consumer buying behavior and AI's role in digital renter's journey, Andy is fascinated with marketing technology and committed to helping PMCs reshape the way they think about their marketing and sales.
Andy received his undergraduate degree from Hanover University and lives in Indiana. He enjoys spending time with his family, running, and boxing.
Articles by Andy Medley
Why Multifamily Needs Nurture
Managing multifamily leasing activity has never been more painful. While it’s commonly expressed in different ways, My leasing team is not...
The Rules of Online Consumer Engagement
If you can get consumers to interact on your website, you’re more likely to win a customer. The rules of consumer engagement may seem like common...