Discover expert insights and tips to excel in the art of apartment leasing and secure more tenants in today’s competitive rental market.
If you’re a multifamily marketer or owner, you likely collect a lot of data, but might feel unsure of how to use it. Leads live in one system, tours in another, and occupancy reports are stuck in spreadsheets. When information is scattered, it’s hard to see the bigger picture. Maintenance… Read More
One day, your apartment listing is near the top of Google’s search results page. The next day, it drops, and you’re not sure why. It’s all part of search engine optimization (SEO). SEO is how you help your listing appear when people search for rentals online. It’s the work you… Read More
Property managers face mounting pressure to maximize occupancy while minimizing marketing spend in today’s competitive multifamily market. The difference between thriving and struggling properties often comes down to having the right marketing tools. Whether you manage a single complex or oversee multiple properties, the challenge remains the same: Capture quality… Read More
In the competitive world of multifamily, converting leads into property tours is an imperative step toward securing residents and maximizing occupancy rates. As part of that, lead-to-tour conversion is a critical metric for multifamily communities. It measures the percentage of leads that result in actual tours of the property. A… Read More
We’re big advocates of tech integrations, automations, and open platforms to meet the demands of today’s renters and multifamily marketing teams. With that in mind, we’re committed to building a platform that “plays well with others” — a must-have capability for operating efficiently in today’s environment. As it happens, the folks… Read More
Multifamily PMCs often manage to a measurement of the cost per lead or the cost per lease. The average spend varies widely and is reportedly on the rise. Whether you manage one or both of these metrics, if you’re not comfortable with what you see, you need to take action. Cost per Lead refers to… Read More
Picture a typical day in a typical leasing office: You have your typical leasing agent daily checklist — leads to look through in a crowded CRM, tours to give, residents who need support, and a steady flow of routine inquiries — some from promising prospects, others from people kicking the… Read More
Technology for the multifamily industry has seen a lot of innovation and growth in recent years. From multi-option tour scheduling to virtual leasing, multifamily and property management tech is finally coming up to speed with the rest of the digital world. Leasing agent blogs, apart from discussing resident retention, have… Read More
It’s all anyone can talk about in multifamily these days. There are a few different artificial intelligence (AI) solutions available in multifamily, but many promise things that are too good to be true. Multifamily property management companies (PMCs) are always looking at which technology solutions they want to invest in… Read More
Andy Medley
CRO & Co-Founder
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