Explore our featured blog posts to discover top-notch insights, trends and strategies in the multifamily industry.
In the competitive world of multifamily, converting leads into property tours is an imperative step towards securing residents and maximizing occupancy rates. As part of that, lead-to-tour conversion is a critical metric for multifamily communities. It measures the percentage of leads that result in actual tours of the property. A… Read More
There are currently 22 million apartment units in the United States and recent estimates say new supply is growing at an average of about 426,000 units a year. That said, the competition to sign leases is fierce. Outside… Read More
Renter behaviors and expectations continue to evolve, adding to growing uncertainty and competition for multifamily marketers. Marketing performance too, has fluctuated sharply, requiring new tools and approaches to sway new renters successfully. In our experience helping multifamily marketers supercharge their performance and ROI, we get a front row seat to… Read More
New capabilities being delivered to JDR Consulting customers; enabling inbound marketing success Indianapolis, IN — Today PERQ and JDR Consulting (JDR) announced the launch of their new partnership, bringing multifamily’s online standalone marketing automation platform for automating and personalizing the renter’s journey directly to JDR’s clients. Read More
For many renters, finding a new rental unit feels a bit like stepping back in time. For leasing agents, the experience isn’t much better. Here’s what we mean: Chances are you’ve leaned on interactive automations at least a dozen times today to navigate your work routine, place an order, get… Read More
By Maribeth Ross
• Featured
With experts’ forecasts for the multifamily market outlook mixed for 2023, it’s easy to feel concerned or confused about what this year will bring. Some experts suggest that the multifamily sector will perform above average in 2023 despite the economic headwinds. Their claim is that demand is still steady and… Read More
As renter behaviors change and competition grows for their attention and wallets, PMCs are putting pressure on business expenses that roll up to their net operating income (NOI), and this affects marketers directly. Regardless of occupancy levels, multifamily marketers are being asked to reduce marketing costs in order to help… Read More
In today’s marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI that’s simply not feasible when marketing decisions are driven by hunches, personal preferences, or even past experience. That “evidence” bit can be a tough nut to crack when you can’t tell… Read More
By Lavon Simpson
• Featured
Did you get a chance to attend the Optech conference this year? If not, you may have missed out on some important conversations happening among the forward-thinking leaders in attendance of this leading multifamily technology event. Keep reading for a recap of some of the latest concepts in multifamily tech… Read More
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