Explore our featured blog posts to discover top-notch insights, trends and strategies in the multifamily industry.
On-site teams are the foundation of thriving multifamily properties. At the same time, today’s market environment is a tough one for teams. Keeping skilled workers engaged and productive amidst growing burnout and economic unrest requires new approaches. Multifamily marketing leaders already know automation is the way forward. And yet, some… Read More
Workforce shortages and burnout are now pervasive across all industries, and multifamily property management is no different. If hiring skilled workers in general is a challenge, imagine what it takes to secure high performers and keep them for the long haul. It takes a new way of doing things, that’s… Read More
Each month, we continue to host multifamily industry leaders in our “Sofa Seminar” series, gleaning from their experiences and success in multifamily marketing. In this month’s seminar, we learned how two seasoned multifamily marketers are using AI to enhance the rental experience, generate high-intent leads, and ease the load on… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
Between burnout and a desire for better work conditions, workers are fleeing the multifamily industry in alarming numbers. In recent weeks, the Financial Review reported stress levels and mental health issues have spurred up to 30% of property managers to resign in the past year, and research… Read More
Do you really know your renters and what moves them to choose one property over another? In the latest installment of PERQ’s Sofa Seminar Series, we’re joined by two of your peers in exploring how multifamily data can help you turn more leads into renters and advocates. Special guests… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
The what and the why Personalization is the act of tailoring an experience or communication based on information a company has learned about an individual. Just like you may tailor a gift for a friend, companies can tailor digital experiences or communications based on information they learn about their prospects. Read More
By Amber Fugedi
• Featured
The fastest growing segment in the U.S. renter market, Gen Z renters now lead multifamily market trends — particularly as their habits and priorities differ sharply from earlier generations. How do you sway these modern renters to click, interact, book a tour, and lease a multifamily unit? Brian Ericson, Senior… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
Recent reports show that Millennials have the lowest rate of homeownership when compared to the generations before them. When surveyed, 18% expressed that they believe they will be renting for their whole lives. This number has only continued to increase in the last few years. Today’s renters… Read More
Multifamily PMCs often manage to a measurement of the cost per lead or the cost per lease. The average spend varies widely and is reportedly on the rise. Whether you manage one or both of these metrics, if you’re not comfortable with what you see, you need to take action. Cost per Lead refers to… Read More
Andy Medley
CRO & Co-Founder
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