Recent reports show that Millennials have the lowest rate of homeownership when compared to the generations before them. When surveyed, 18%...
PERQ Renter Data Shows Which Resident Events Ideas Are Worth It
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Apartment Marketing
Rethinking Your Apartment Website Design
Property management companies know that their apartment websites are one of their biggest assets when it comes to lead capture. A lot of multifamily...
Standing Out in the Apartment Search
Leases all come to an end, and so the hunt for the next apartment begins. LocalIQ conducted a study of renters and found that 93% of respondents...
Battle of the Bots: Finding the Right Multifamily Chatbot
Today’s consumers have come to expect automation. They enjoy the convenience and instant gratification they can get from modern businesses. The...
The Apartment Tour Checklist to Make Your Property Stand Out
There was a time when touring an apartment had to be done in person and with a leasing specialist. There was no platform or way to have multiple...
You Need to Take a Look at Your Apartment Website
We know that the majority of prospects start their apartment search journey on an ILS (Internet Listing Service) such as Apartments.com or...
3 Ways to Make Your Apartment Website Stand Out
You’ve heard it many times before because it’s true — your website is your biggest asset. Prospects start their next apartment search online and...
Connecting with prospects when email doesn’t work
Email fatigue. We have all experienced this once or twice in our lives. The state of being so burnt out on receiving emails that we simply ignore,...
Top apartment amenities wanted by renters
The option of in-unit laundry left other apartment features out to dry — cleaning up as the most in-demand apartment amenities that renters seek,...
Move Past Customer Personas to Focus on Personalization
Businesses create personas to place the consumer at the center of decision-making. Customer personas work when designing products and services, yet...
The New Reality of Virtual Apartment Tours: Panel Discussion
With several weeks under their belts, property management teams have had to pivot, using video and virtual leasing to get more tours. To discuss how...
7 Feelings Your Apartment Website Should Create
If you’re puzzling over how to increase property tours and leases, your apartment website may be the missing piece. Sure, your multifamily team...