AI Marketing Automation for Multifamily

It’s time to reshape the way we think about leads in multifamily. Sure, automation can take work off your onsite teams, but what about the rising costs of leads?


PERQ’s multifamily marketing automation combines an AI leasing assistant with powerful website conversion tools to help you achieve occupancy goals with less work and cost.

Meet PERQ. You’ll be glad you did.

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Hundreds of PMCs Trust PERQ to Automate & Personalize their Renter’s Journey

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Bridge & Held uses perq's best ai lead management
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Wood Residential trusts perq's best ai lead management software
Laramar works with perq ai lead management
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MAA uses perq for best ai lead management

All the Tools you Need To Automate Inbound Leads in One Place

PERQ connects with your website and your leads sources to automate the renter’s journey for each prospect. By combining the latest in AI automation and personalization, PERQ answers more questions, delivers irresistible nurture messages, and serves engaging website experiences. As a result, you get higher quality tours that deliver the leases you need with less work and cost. Yippee!

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Automate early engagement with prospects to maximize conversion rates. Wow website visitors with personalized website experiences that convert. Answer prospect questions 24/7/365 with PERQ’s conversational AI that works on your website, SMS, Google, email, and converts phone calls to text exchanges. 

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Work each lead to a tour with an automated journey of outbound SMS and email nurture touches. Personalize the content, timing and channel automatically for each prospect based on PERQ-collected insights to supercharge conversion to tour. And, encourage prospects to jump into a chat conversation in any channel at any time, all powered by PERQ’s AI. 

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​​Hand off only agent-ready prospects to your onsite team. View all PERQ engagement directly via your CRM to keep your CRM clean. Track attribution and highest-converting lead sources with PERQ’s insightful reporting and analytics. Get more leads from your website to help drive down advertising costs.

The PERQ Platform Delivers Powerful Impact to PMCs

Reduce advertising spend, ease staffing challenges, save time, and create a brand experience that’s perfectly suited for today’s digital renter. 

Double your lead-to-tour Conversion

PERQ converts contacts from your lead sources, paid & unpaid, to tour at a higher rate than before with our proprietary AI-powered nurture science.

Reduce your Cost-per-Lead by 80%

PERQ engages and converts more website visitors to leads with our interactive website experiences, designed to move prospects along their journey. And, more leads from unpaid sources means less paid leads needed to achieve your occupancy goals.

Get Clarity into Source Attribution

Full-funnel attribution tracking and the insights PERQ's multifamily marketing automation platform captures gives marketing important information to make better business decisions.

Hear what they’re saying about PERQ

From our innovative technology to our amazing Client Success Team, find out why people love PERQ.

PERQ has supercharged our tech stack, driving conversions up and costs per lead down. PERQ’s blend of website experiences, chatbots and nurture touches get prospects ready to talk to my team. And, since all the information PERQ collects goes into our CRM, we’re better equipped for our in-person conversations.

Jamin Harkness

EVP, The Management Group

PERQ has saved us a lot of time because their leads have the details of the specials we’re offering, when they want to move, what style of apartment they’re looking saves us a lot of time so we don’t have to figure out everything on our own because they’ve already submitted all the details. It makes it easier for us and speeds the process up.

Cecilia Smoyer

Assistant Property Manager, Karric Place of Dublin

Build Your Winning Tech Stack

Pair the PERQ solution with a growing list of your favorite multifamily industry tools, including the below:
Yardi partners with PERQ to offer best ai lead management
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Funnel and perq integration offers best ai lead management
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rentcafe and perq integration for best ai lead management

Free Educational Resources

Quarterly Benchmark Report

The Multifamily Quarterly (MQ) dissects tens of thousands of multifamily website sessions and prospect interactions via email and SMS to reveal industry benchmarks and emerging trends. Download this report to explore maintaining engagement with rental shoppers across touchpoints. 

Automation Buyer’s Guide

Sometimes, getting approval to spend budget on software can be challenging to navigate as you try to loop in all the right people. Never fear! Here’s a buyer’s guide to help you through the process of buying multifamily automation tools. 

What is personalization and why is it important in multifamily?

Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar. Find out how personalization pays off for multifamily.