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AI Marketing Automation for Multifamily

It’s time to reshape the way we think about leads in multifamily. Sure, leasing assistants can save work for your onsite teams, but what about the rising costs of leads?

It’s time to turn your website into your #1 source of leases.

PERQ is the only multifamily automation that combines conversational AI, automated nurture technology, and powerful website conversion tools to help you achieve occupancy goals with less work and cost.

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AI Tools Only PERQ Can Provide

PERQ’s cutting edge AI automation turns your marketing funnel into an automated lead qualifying machine! PERQ automatically answers emails, texts, phone calls and chats for prospects and provides amazing interactive website experiences to draw in leads. With PERQ, every prospect is nurtured until it is ready to speak with a member of your team.

capture | PERQ AI Leasing Assistant


Automate early engagement with prospects to capture more tours and leases from your website. Wow website visitors with personalized website experiences that convert. Answer prospect questions 24/7/365 with PERQ’s conversational AI that works on your website, SMS, Google, email, and converts phone calls to text exchanges.

build 1 | PERQ AI Leasing Assistant


Leverage PERQ’s database of captured leads for automated marketing campaigns that reengage lost leads in the next leasing cycle to drive down the cost of new lead acquisition.

nurture | PERQ AI Leasing Assistant


Provide each lead with the nurturing they need with PERQ’s SMS and email nurture touches. Personalize the content, timing and channel automatically for each prospect based on PERQ-collected insights to supercharge conversion to tour. And, encourage prospects to jump into a chat conversation in any channel, at any time, all powered by PERQ’s conversational AI.

pass | PERQ AI Leasing Assistant


​​Hand off only agent-ready prospects to your onsite team and stop wasting time on “lookie-loos”. View all PERQ engagement directly via your CRM to keep your CRM clean. Track lead source and understand highest-converting lead sources with PERQ’s insightful reporting and analytics. Get more leads from your website to help drive down advertising costs.

PERQ makes the team win more business because they’re getting good tours. And we also looked at average email response times and improved greatly for some of our properties. We had one that was over 2 days and is now responding to all their emails in under an hour.

Stacy Valentine
VP Innovation & Tech, Laramar

The PERQ Platform Delivers Powerful Impact to PMCs

Reduce advertising spend, ease staffing challenges, save time, and create a brand experience that’s perfectly suited for today’s digital renter.

2x icon | PERQ AI Leasing Assistant

Double Your Lead-To-Tour Conversion

PERQ converts contacts from your lead sources, paid & unpaid, to tour at a higher rate than before with our proprietary AI-powered nurture science.

80 percent icon | PERQ AI Leasing Assistant

Reduce Your Cost-Per-Lead by 80%

PERQ engages and converts more website visitors to leads with our interactive website experiences, designed to move prospects along their journey. And, more leads from unpaid sources means less paid leads needed to achieve your occupancy goals.

chart icon | PERQ AI Leasing Assistant

Get Clarity Into Source Attribution

Full-funnel attribution tracking and the insights PERQ’s multifamily marketing automation platform captures gives marketing important information to make better business decisions.


More leases with less cost and work.

Integrated Website, Google, Phone, Virtual Tour, Self-Guided Tour

3X Leases from Website

Increased Tour Conversion

Lower Cost Per Lead and Lease

Clean Source Attribution

No Training Required

Hundreds of Hours Saved

Full Leasing Journey Automation

Hear What They’re Saying About PERQ

From our innovative technology to our amazing Client Success Team, find out why people love PERQ.

Build Your Winning Tech Stack

PERQ works alongside a growing list of your favorite multifamily industry tools, including: