Explore our blog posts for the latest multifamily news & trends in the industry to keep you informed and prepared for the future.
PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. As part of this acquisition, Caleb Bartlett, founder of LeadStart Marketing, has joined PERQ as the Senior Director of PMC Advertising, bringing over 15 years… Read More
Staying ahead of the curve on multifamily technology trends shaping the renter’s journey is crucial for effective apartment marketing. But in a world where multifamily housing is increasingly about more than just four walls, effective marketing that attracts and retains residents is no small feat. Creating a dynamic strategy… Read More
By Amber Fugedi
• Multifamily News & Trends, Multifamily Technology
In the fast-paced world of multifamily marketing, finding cost-effective ways to reach potential residents is crucial for optimizing and maximizing occupancy. However, marketing efforts can quickly become expensive, leading to a significant drain on a property’s budget. To maximize occupancy and achieve marketing success, multifamily marketers must explore innovative and… Read More
By Amber Fugedi
• Guides & Training, Multifamily News & Trends
We’re halfway into 2022. By now, reports of widespread burnout and resignations are old news across industries — multifamily included. What’s the actual impact on multifamily marketing teams, and what can be done to counter these multifamily workforce pains? To help answer those questions, we’ve turned to recent reports by… Read More
Every year, PERQ releases the Multifamily Field Guide. The Multifamily Field Guide is a report filled with renter insights from national trends to going even further and breaking down the data by region. In last year’s edition, renters’ lifestyles had changed a lot due to the pandemic. Work and learning… Read More
Unified Residential, like most multifamily companies, saw a dramatic increase in online leads while having limited onsite team members because of the pandemic. Dalia Kalgreen, Director of Marketing, knew she needed to find a solution that would increase their operational efficiency while still maintaining a personalized, high-touch experience for prospects. Read More
By Amber Fugedi
• Multifamily News & Trends, Success Stories
With several weeks under their belts, property management teams have had to pivot, using video and virtual leasing to get more tours. To discuss how the industry has adapted and changed, PERQ hosted a panel discussion with Jenna Miller, Senior Director of Marketing at Bozzuto; Margaret… Read More
By Amber Fugedi
• Apartment Marketing, Multifamily News & Trends
Gayle Elliott is thrilled to be named the winner of the $25,000 FATWIN Sweepstakes sponsored by PERQ. Elliott of Gladys, Virginia, was presented with a ceremonial check at Schewels Home on March 4. She was randomly selected from a pool of nearly 996,000 people who registered… Read More
“You have all of these property websites that are fantastic,” says Bartlett, digital sales and media manager at Nolan Real Estate, which operates apartment communities in Texas, Kansas, Illinois and North Carolina. “Once you get to the website, there’s all of this information, but not really a piece that engages. Read More
Andy Medley
CRO & Co-Founder
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