Master the art of lead nurturing by exploring our blog posts for expert tips, strategies and insights on nurturing leads effectively.
Our research shows that some renters start looking online for an apartment six months in advance of their move-in date. Typically, prospective renters are 1-2 months out from renting an apartment and there are a lot of options out there nowadays. Lead nurturing is essential for… Read More
As renter behaviors change and competition grows for their attention and wallets, PMCs are putting pressure on business expenses that roll up to their net operating income (NOI), and this affects marketers directly. Regardless of occupancy levels, multifamily marketers are being asked to reduce marketing costs in order to help… Read More
As the multifamily market evolves and becomes more competitive, PMCs are putting pressure on the business expenses that roll up to NOI, and this affects marketers directly. Whether occupancy is high or not for a particular community, marketers are being pressured to reduce marketing costs because it helps the profitability… Read More
Managing multifamily leasing activity has never been more painful. While it’s commonly expressed in different ways, My leasing team is not following up on leads Leads are falling through the cracks We have too many “looky Lous” Chances are it… Read More
After March 2020, many multifamily companies saw a dramatic increase in the number of property management leads coming from their website. That sounds amazing, a huge number of leads to pick perfect tenants from. The reality is these aren’t all real leads. Some of these are just casual online… Read More
Multifamily communities have found themselves swamped with an increase in online traffic and online leads. Consumer buying habits have gradually changed in the last decade towards automation and instant gratification. This path is also being followed by the next generation of renters, Generation Z. Gen Z has grown up with… Read More
With apartment occupancy rates at the highest level in 20 years, averaging more than 96 percent across the country, prospective renters often struggle to find a readily available unit at their preferred property that meets their needs. They end up languishing on a waitlist while they hunt… Read More
With the plethora of online platforms and consumer data now available to businesses, you’re likely seeing more leads stream into your CRM than ever before. It’s a delicate balance between building a relationship with each new potential customer and making them feel immediately welcomed, and overloading your sales staff with… Read More
Armed with an array of generation sources for multifamily leads, properties can find themselves inundated in an unmanageable tangle of online leads coming in from all digital directions. Intelligent lead automation simplifies the lead nurture process for a multifamily property management company and frees up the leasing specialists so they… Read More
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