Explore our featured blog posts to discover top-notch insights, trends and strategies in the multifamily industry.
Lease to lead conversion is one of the most important metrics for multifamily properties and also one of the toughest to see growth and improvement. A study done by MarketingSherpa found that 79% of leads don’t convert due to a poor lead management solution. Luckily, in the… Read More
When the pandemic hit, a lot of renters fled cities and urban markets for the suburbs. There are a lot of reasons. Some renters who lost their job moved back in with family, others wanted more space for their new remote lifestyles, and others adopted pets and needed more pet… Read More
By Lavon Simpson
• Featured
Technology for the multifamily industry has seen a lot of innovation and growth in recent years. From multi-option tour scheduling to virtual leasing, multifamily and property management tech is finally coming up to speed with the rest of the digital world. Leasing agent blogs, apart from discussing resident retention, have… Read More
Homeownership is part of the American Dream, but over generations, homeownership has gone down. This is great news for multifamily communities because it means that there is high demand but it also means that there will be higher expectations. Using data from the Census Bureau’s Current Population Survey and their… Read More
By Lavon Simpson
• Featured
We know that the majority of prospects start their apartment search journey on an ILS (Internet Listing Service) such as Apartments.com or Zillow or on other apartment marketing websites. It can be really hard to make your ILS listing all that much different from the other ones on there. You… Read More
What is life without search engines? Being able to instantly look up apartment communities with availability in the area you are looking to move has changed the way we market towards prospective renters. 68% of everything that happens online begins with a query in a search engine. Google alone has… Read More
By Lavon Simpson
• Featured
Generation Z, Zoomers, or just Gen Z aren’t just teenagers on TikTok. The oldest of Gen Z are in their early to mid 20’s. They are at the age where they are renting on their own — whether it’s in their college town or in the city they move to… Read More
By Lavon Simpson
• Featured
We talk a lot about apartment marketing ideas on our blog. A lot of it includes aspects of digital marketing. While that is important and shouldn’t be neglected, there are some outreach marketing ideas to help make your multifamily and apartment community a permanent fixture in the local neighborhood. Some… Read More
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