For more consumers, texting has become the preferred method of communication. In today’s world of immediate satisfaction, texting often provides an instant response. Multifamily properties are starting to favor texting because of its effectiveness in reaching out to consumers quickly to answer their questions. Marketing research shows companies that text customers get 7.5 times more responses than with emails.
Clients we spoke to believe leveraging an online tool that drives prospects to text with the community is most effective because they can answer a rental prospect’s question while they are on their phone. It’s much easier to use than just an online chat option that requires users to stay logged onto an internet browser to get a response or continue a conversation. Once a prospect leaves a live chat platform, the property often lacks a way to follow up with that consumer, who must start the process all over when they initiate another online chat session.
Ask a Question Multifamily Tool Easy for Rental Prospects and Leasing Teams
With PERQ’s new Ask a Question tool for multifamily properties, our conversational “smart” form helps prospects quickly ask questions right from your website, which can feed right to your leasing team.
Your leasing team can quickly qualify and contact your most engaged leads, answer prospect questions using text messaging, and help prospects choose their dream home with photo or video message.
Ask a Question integrates into the PERQ Marketing Cloud, giving you continued access to helpful prospect data such as desired move-in timeframe, favorite floor plans, interests and more.
One client who recently introduced the chat to text feature on their website is finding consumers are highly engaged and more likely to convert than the average online visitor. “They’re further along in the cycle,” he says. “The interesting thing though is it seems like it’s all ages of demographics who engage. Everybody wants to text now.”
Leverage your Multifamily Website to Engage Visitors through Chat/Text
The Ask a Question tool collects prospect questions right from your website, helps you to quickly qualify and contact your most engaged leads through text, and helps you progress toward your occupancy goal, even in these trying times where COVID-19 limits our face-to-face interaction with rental prospects.
“As a whole, text message conversations used for follow-ups and initial conversations have been received by our customers and sales staff as a benefit, if not a preferred method,” says one PERQ client. “Conversations, pictures, quotes, reviews, emojis, etc. can be sent directly to the device that the customer uses all day and lives in their pocket! Why wouldn’t that be the way businesses talk to their customers?”
Ask a Question helps multifamily properties build relationships with rental prospects. By starting the conversation online and following up by text, you’ll turn more of your leads into leases.
Additional Multifamily Resources
- Learn a better approach to Lead management.
- Discover what the multifamily industry has learned about the new way of leasing.
- Reduce the burden on the sales team through the power of lead nurture and automation.
- Empower your team with the best digital leasing practices and tips with this guide.
- Make your website the top lead and leasing source with PERQ’s multifamily renter software.