As we head into the final quarter of the year, regional property managers and their marketing department colleagues are already concentrating on next year as they finalize their digital marketing budget property management and set goals for multifamily budget season. We asked three experienced thought leaders in… Read More
Redwood Uses Marketing Intelligence to Maximize Digital Investments Redwood Residential maximizes the data it receives through marketing intelligence to make smarter marketing decisions for its multifamily properties. They see what’s converting in real time on their website, learn valuable consumer insights to gain a better understanding of what rental prospects… Read More
In the opening scenes of The Wizard of Oz, Dorothy runs away from her Kansas home and promptly encounters Professor Marvel, a seedy, itinerant con artist whose tacky traveling wagon advertises him as “Acclaimed by The Crown Heads of Europe,” and offers his services to “Read Your Past, Present, and… Read More
Fear of making a misstep is common in many industries, and the multifamily rental space is no different. However, embracing digital marketing strategies, from investing in innovative tools to trying out new apartment marketing techniques, will only generate better quality leads and help you increase revenue. It’s no secret… Read More
Data should drive your company’s digital marketing decisions, and we’re not simply talking clicks, impressions and visitors. Online traffic doesn’t measure sales performance of digital advertising, or give any information about the people engaging with the content or whether they purchased or leased. It’s only one piece of the… Read More
Interactive website technology captures detailed lead data on each person who engages with it and entices online shoppers to submit contact information. Companies can leverage consumer data to target their sales approach, change the lead management process, improve business amenities, and gain insight into what consumers want in their market. Read More
Ever tried to bathe a big dog in an apartment bathtub or corral a squirrel-chasing pup in an unsecured outdoor area in your apartment community? If so, you know the struggle is real. With more renters owning pets, multifamily companies are building pet-friendly rental properties to make their residents’ lives… Read More
Multifamily PMCs have access to more housing data today than ever before. Capture in-depth information from website visitors to get a better idea of what prospective renters in your market really want. Interactive tools deliver smart apartment data about each person who engages with them. Every click tells a company… Read More
Shoppers prefer to do most of their research online for big purchases, before ever stepping into a showroom or leasing office to talk to a salesperson. Give consumers all the tools and information they seek online to build their trust. The sheer amount of information available online makes it very… Read More