to-do list robot illustration

Stay ahead of the competition with our expert tips, strategies, and industry insights.

Stay ahead of the competition with our expert tips, strategies, and industry insights. Discover how to attract, retain, and delight tenants with our comprehensive collection of educational articles on multifamily marketing.

PERQ multifamily chatbot answering questions on website

Best Chatbot for Website: A Guide for Multifamily

Everything you need to know before investing in an apartment leasing chatbot. Automation and instant gratification. Those are the two demands that have been driving consumer buying behavior in the last decade. Wherever you go online, it’s no surprise that most businesses have an artificial intelligence (AI) chatbot pop up… Read More

Lavon Simpson By Lavon Simpson

Couple receiving keys to their home with help of multifamily technology solutions

The Need for Property Management Automation

Multifamily property management runs smoother with automation Property management software for multifamily has seen a lot of different faces throughout the years. Recently we’ve gone from multi-option tour schedulers to virtual leasing and now property management software has evolved again with leasing AI. All of these different residential property management… Read More

Lavon Simpson By Lavon Simpson

a yellow blob background with a laptop and pencil forward and icons hovering above to indicate a better apartment website design

6 Apartment Marketing Techniques

Five practices to enhance your apartment marketing performance Among the traits that high-performing apartment marketers share is a penchant for continuous experimentation, with constant tweaks and incremental improvements adding up to big boosts in performance. In this resource, we’ll explore five apartment marketing techniques or practices you would do… Read More

Lavon Simpson By Lavon Simpson

Young woman standing against wall looking at iPhone while learning about what to consider as part of her multifamily marketing strategies.

Property Management Marketing Strategies and Ideas

Property management marketing strategies are crucial to increasing your property’s lead conversion rate. Without a plan in place, your marketing can fall flat and be inconsistent enough to not catch a prospect’s attention. Having a marketing strategy plan in place will help everyone from higher management to the onsite… Read More

Lavon Simpson By Lavon Simpson

blue background with several people in individual boxes one with a megaphone indicating ideas for advertising apartments

How Can You Advertise an Apartment for Rent

Everything you need to know about Advertising Apartments. In today’s world, advertising apartments and multifamily communities has changed significantly. Marketing and advertising as industries themselves are constantly adapting to shifting markets and consumer wants and needs. Advertising apartments is exactly how it sounds, advertising an apartment or multifamily… Read More

Lavon Simpson By Lavon Simpson

purple wavy background with picture frames, plant, chair, and table with lamp, cup and small plant on it

Software for Multifamily Properties

Multifamily property software has come a long way in recent years. Most industries have adapted more digital practices but the wheels turn slow in multifamily when it comes to new tech. With the world needing more remote/virtual options, multifamily has had to adapt quickly. Virtual leasing became the go to… Read More

Lavon Simpson By Lavon Simpson

Inside look into an apartment living room with plants and a small sofa

Multifamily Marketing Strategies

In today’s world, multifamily marketing has changed significantly. For those who might not know, multifamily marketing is the practice of using multifamily marketing strategies to advertise communities such as apartment buildings and condo complexes. PERQ specializes in converting more online prospects into tours, helping property managers and leasing agents… Read More

Lavon Simpson By Lavon Simpson

A couple sits on the floor in front of a couch browsing on a tablet for the perfect online leasing experience.

Property Management Software

The software and solutions that are out there for Multifamily. At PERQ, we offer multifamily property management software that effortlessly solves complex challenges faced by multifamily properties. By helping property managers create a streamlined online experience, we ensure your prospects feel nurtured within seconds of being on your site. Read More

Lavon Simpson By Lavon Simpson

Cheerful person lying on a couch using a smartphone to browse a great multifamily website design

Why Multifamily Website Design is Important

Everything you need to know to make your multifamily website stand out. With over 70% of apartment shoppers searching for apartments online, it’s crucial that you’re paying attention to your multifamily website design. Your property’s website is the first impression prospects have of your community. Your multifamily website design… Read More

Lavon Simpson By Lavon Simpson


Get the tips and benchmarks you need to master multifamily marketing.

Subscribe to Blog