Recent Articles
Stay Focused to Reach Business Goals
Goals not only provide purpose and a path to success, but also lead to better teamwork. Without goals, the desired destination may feel...
Does Texting Furniture Shoppers Really Work?
A furniture shopper sends a text message to Neal’s Furniture after hours on a Sunday to inquire about a product featured on the...
Top apartment amenities wanted by renters
The option of in-unit laundry left other apartment features out to dry — cleaning up as the most in-demand apartment amenities that renters...
Making Self-Guided Apartment Tours Successful
Your apartment doesn't need bells and whistles to offer self-guided apartment tours. During our recent lunch and learn with Power Pro Leasing,
Podcast: Embracing Data One Step at a Time
Imagine building a marketing team from the ground up and seeing that brand go public through the New York Stock Exchange. For Elissa...
How to Prove You’re the Better Furniture Store
If someone asked why you think you’re the better furniture store compared to the competition, you’d probably talk about your well-trained, friendly sales staff and...
Reopening Strategies for Apartment Communities During COVID-19
We’re ready to get back to a new normal. States, cities and local counties are taking a phased approach to opening back up...
Using Lease Automation to Manage Leads
Consumers started the transition to online shopping long before lockdown made it a necessity. With the influx of online leads, it can be...
Apartment Marketing Blogs: Getting Started
Apartment marketing blogs offer rental communities a multitude of benefits, yet they aren’t commonly included in property management marketing plans.
Ironically, those working in...
Power Pro Announces Partnership with PERQ
Power Pro Leasing (Power Pro), the best-in-class mobile leasing app for apartment operators, today announced a partnership and integration with PERQ,...
Virtual Property Tours Are The New Way to Lease
The way multifamily communities connect with residents and prospective renters has changed within just a few short weeks. Virtual property tours have become...
Furniture Selling Techniques and Tips
Knowledge is power and with information more readily available via technology, your customer requires a different retail experience. Leveraging different furniture selling techniques...