From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
New capabilities being delivered to JDR Consulting customers; enabling inbound marketing success Indianapolis, IN — Today PERQ and JDR Consulting (JDR) announced the launch of their new partnership, bringing multifamily’s online standalone marketing automation platform for automating and personalizing the renter’s journey directly to JDR’s clients. Read More
For many renters, finding a new rental unit feels a bit like stepping back in time. For leasing agents, the experience isn’t much better. Here’s what we mean: Chances are you’ve leaned on interactive automations at least a dozen times today to navigate your work routine, place an order, get… Read More
By Maribeth Ross
• Featured
As you make decisions about your multifamily strategy, tactics and investments for the year ahead, there’s a lot riding on what you, as multifamily marketers, choose to place your attention, dollars, and even reputation on. Though hunches and past successes can make good discussion points, nothing beats data when it… Read More
With experts’ forecasts for the multifamily market outlook mixed for 2023, it’s easy to feel concerned or confused about what this year will bring. Some experts suggest that the multifamily sector will perform above average in 2023 despite the economic headwinds. Their claim is that demand is still steady and… Read More
As renter behaviors change and competition grows for their attention and wallets, PMCs are putting pressure on business expenses that roll up to their net operating income (NOI), and this affects marketers directly. Regardless of occupancy levels, multifamily marketers are being asked to reduce marketing costs in order to help… Read More
In today’s marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI that’s simply not feasible when marketing decisions are driven by hunches, personal preferences, or even past experience. That “evidence” bit can be a tough nut to crack when you can’t tell… Read More
By Amber Fugedi
• Featured
Did you get a chance to attend the Optech conference this year? If not, you may have missed out on some important conversations happening among the forward-thinking leaders in attendance of this leading multifamily technology event. Keep reading for a recap of some of the latest concepts in multifamily tech… Read More
It’s time for multifamily to catch up to evolving consumer expectations. For years, other industries have invested in marketing automations and personalization to deliver compelling “made-for-me” buying experiences. By and large, that investment was rewarded with sharp increases in conversions, consumer spend and retention. Consumers, in turn, have grown used… Read More
In our work with multifamily marketers, we’ve noticed four common traits among high performers. Three such leaders are Stacy Valentine (Vice President of Innovation and Technology), Stephanie Sellstrom (Director of Innovation and Technology), and Anna Shea (Senior Director of Marketing) at the Laramar Group, which manages a… Read More
Andy Medley
CRO & Co-Founder
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