From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
With experts’ forecasts for the multifamily market outlook mixed for 2023, it’s easy to feel concerned or confused about what this year will bring. Some experts suggest that the multifamily sector will perform above average in 2023 despite the economic headwinds. Their claim is that demand is still steady and… Read More
As renter behaviors change and competition grows for their attention and wallets, PMCs are putting pressure on business expenses that roll up to their net operating income (NOI), and this affects marketers directly. Regardless of occupancy levels, multifamily marketers are being asked to reduce marketing costs in order to help… Read More
In today’s marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI that’s simply not feasible when marketing decisions are driven by hunches, personal preferences, or even past experience. That “evidence” bit can be a tough nut to crack when you can’t tell… Read More
By Lavon Simpson
• Featured
Did you get a chance to attend the Optech conference this year? If not, you may have missed out on some important conversations happening among the forward-thinking leaders in attendance of this leading multifamily technology event. Keep reading for a recap of some of the latest concepts in multifamily tech… Read More
It’s time for multifamily to catch up to evolving consumer expectations. For years, other industries have invested in marketing automations and personalization to deliver compelling “made-for-me” buying experiences. By and large, that investment was rewarded with sharp increases in conversions, consumer spend and retention. Consumers, in turn, have grown used… Read More
In our work with multifamily marketers, we’ve noticed four common traits among high performers. For one, they focus on sustainable gains over short-lived stunts or “fixes” that can’t drive marketing performance long-term. Second, they keep a watchful eye over changing market dynamics and adapt quickly to match consumer behaviors and… Read More
Multifamily conferences are a vital aspect in the industry whether you’re multifamily leadership looking for a solution to automate and personalize your renter’s journey or if you’re part of an onsite leasing team looking for support in nurturing prospects through a lengthening rental process. You can always catch PERQ participating… Read More
A guest post by Funnel Leasing on why a commitment to meaningful integrations to drive excellent experience for operators, teams, and renters is essential to the future of multifamily. Gone are the days of walled garden multifamily tech. They weren’t great (for anyone)… Read More
By Lavon Simpson
• Featured
Every quarter, PERQ analyzes tens of thousands of multifamily website sessions and prospect interactions to identify industry benchmarks and trends. Until now, multifamily marketing performance metrics have been incredibly hard to pinpoint, and PERQ’s Multifamily Quarterly Report (MQ for short) is designed to fill that gap. The quarterly cadence is… Read More
By Lavon Simpson
• Featured
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