Multifamily Blog

From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.

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Is Your Messaging Cohesive? How to Know If You’re Running a Proper Multi-channel Promotion

One of the most important attributes of a proper multi-channel campaign is the presence of cohesive messaging. By presenting the same imagery and messaging across multiple channels, your brand will consistently remain top-of-mind to consumers. Essentially, cohesive messaging allows your brand to permeate a consumer’s decision-making. Cohesive messaging can help… Read More

Amber Fugedi By Amber FugediGuides & Training

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Promoting For People: Who Responds to Your Ads and Why?

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text] It’s happened to all of us.  You find the perfect quote or video online.  You read or watch it several times.  You connect with it and feel that it describes how you feel perfectly.  Then you decide to… Read More

Amber Fugedi By Amber FugediApartment Marketing


Guest Byline: Using Contests and Games in Your Marketing

Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and invested in your products, but that’s easier said than done. You are probably using many forms of marketing that do a great job at increasing your brand recognition, but what if they’re not driving as much online or in-store traffic as you would like? At PERQ, we’ve found that nothing boosts consumer engagement quite like including contests and games in your marketing strategy. Read More

Amber Fugedi By Amber FugediMultifamily Market Insights


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