Multifamily Blog

From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.

3 Useful Types of Interactive Content

Like we mentioned recently, interactive content is quickly become a core aspect of many brand’s marketing strategies — and for very good reason! Just like the name signifies, interactive content is, well…. Interactive! The variety of types of interactive content allow consumers to directly engage with your brand in ways… Read More

Lavon Simpson By Lavon SimpsonMultifamily Technology

people at a meeting

Is Your Messaging Cohesive? How to Know If You’re Running a Proper Multi-channel Promotion

One of the most important attributes of a proper multi-channel campaign is the presence of cohesive messaging. By presenting the same imagery and messaging across multiple channels, your brand will consistently remain top-of-mind to consumers.   Essentially, cohesive messaging allows your brand to permeate a consumer’s decision making. Cohesive messaging… Read More

Lavon Simpson By Lavon SimpsonGuides & Training

mug in front of a computer

Promoting For People: Who Responds to Your Ads and Why?

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text] It’s happened to all of us.  You find the perfect quote or video online.  You read or watch it several times.  You connect with it and feel that it describes how you feel perfectly.  Then you decide to… Read More

Lavon Simpson By Lavon SimpsonApartment Marketing


How to Drive More Traffic with Email Marketing

CityTwist successfully drives consumers to the websites of their customers through effective email marketing campaigns. Email marketing works just like digital direct mail—you select your consumer group, and they receive the email in their inbox and take action. As simple as this may sound, much thought must be given to the emails in order for them to be effective. In this video Mark Lafevre, Vice President of Sales at CityTwist, provides viewers with three keys to driving traffic with an email marketing campaign. Read More

Lavon Simpson By Lavon SimpsonMultifamily Market Insights


Guest Byline: Using Contests and Games in Your Marketing

Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and invested in your products, but that’s easier said than done. You are probably using many forms of marketing that do a great job at increasing your brand recognition, but what if they’re not driving as much online or in-store traffic as you would like? At PERQ, we’ve found that nothing boosts consumer engagement quite like including contests and games in your marketing strategy. Read More

Lavon Simpson By Lavon SimpsonMultifamily Market Insights


Guest Byline: Reaching Your Zen – Relaxing Before an Investor Meeting

Excerpt: An investor meeting often means your livelihood. You’re about to ask a bunch of people to trust in your idea and help you fund it. You’re rightfully excited, and even a little nervous. The only issue is that when you’re nervous, you aren’t performing well, and the investors standing in front of you can see it. To really knock it out of the park in an investor meeting, you’ve got to calm down and slow down. There are a few ways to help you reach some inner peace before you dive into the shark tank. Read More

Lavon Simpson By Lavon SimpsonSuccess Stories


Get the tips and benchmarks you need to master multifamily marketing.

Subscribe to Blog