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It’s time for multifamily to catch up to evolving consumer expectations. For years, other industries have invested in marketing automations and personalization to deliver compelling “made-for-me” buying experiences. By and large, that investment was rewarded with sharp increases in conversions, consumer spend and retention. Consumers, in turn, have grown used… Read More
In our work with multifamily marketers, we’ve noticed four common traits among high performers. For one, they focus on sustainable gains over short-lived stunts or “fixes” that can’t drive marketing performance long-term. Second, they keep a watchful eye over changing market dynamics and adapt quickly to match consumer behaviors and… Read More
Workforce shortages and burnout are now pervasive across all industries, and multifamily property management is no different. If hiring skilled workers in general is a challenge, imagine what it takes to secure high performers and keep them for the long haul. It takes a new way of doing things, that’s… Read More
PERQ’s co-founders Andy Medley and Scott Hill didn’t have backgrounds in tech or in multifamily when they decided to create their first company in 2001. In 20 years, Andy and Scott have seen so much growth and have entered new markets that they didn’t originally plan to… Read More
Over 74,000 consumers perform a Google search per second. That’s a lot of opportunities to improve your property management company’s digital marketing and SEO efforts. As renters use technology to access the vast amount of information available online to help them find an apartment or condo, an… Read More
PERQ allows your brand the amazing opportunity to collect a copious amount of lead information from consumers that visit your store or interact with your brand via their online experience. While e-mail addresses and phone numbers are, no doubt, necessary pieces of information, they don’t tell you a whole lot about a consumer’s purchasing intentions. Ideally, you want as much information as humanly possible, so that you’re able to better cater to consumer needs. In order to do this, brands using PERQ need to embrace the power of the platform’s buyer profiles. Here are some of the benefits your brand can reap from maximizing their full potential: Read More
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