From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Similar to your smartphone app that delivers detailed driving directions, retailers can guide consumers on their buying journey with a lead management plan that personalizes the online shopping experience and helps consumers avoid detours. For many consumers, the online interactions they experience matter as much as the final destination. Instead… Read More
Regardless of which digital tools your company uses to maximize lead conversions, successful lead nurturing strategies all boil down to personalization, timing, and being helpful and courteous. “I think the key is speed, transparency and being kind,” says David Kain, an automotive internet marketing… Read More
We asked several industry professionals about using artificial intelligence (AI) to improve the lead nurturing process. Here’s what they had to say! Collect Detailed Consumer Data Jordan Barrick, vice president of Quality Furniture in Texas: “Getting the data of the customer is the most successful part. Read More
Even as advancements in technology and digital marketing transform the way retail companies track and follow up on leads, the basic elements of lead nurturing stay the same. The fundamentals of good lead nurturing advice stand the test of time and apply across a number of consumer industries. Whether you’re… Read More
By evaluating every lead source, you can gather new insights into a renter’s path, from their actions online to visiting your property. With more accurate data from multi-touch lead attribution, you’ll have a better understanding of how a renter researches apartments and condos, so your multifamily properties can make… Read More
Artificial intelligence on a multifamily, auto or home furnishings industry website remembers every online shopper, what they searched for, and when they plan to buy. Better understanding AI will help you give today’s consumers what they demand: A more personalized, guided experience that simplifies their online research journey before making… Read More
Barrett & Stokely Results Barrett & Stokely Engage More Website Visitors with PERQ Barrett & Stokely, a third-party multifamily property management company based in Indianapolis, currently manages over 13,000 multifamily properties in nine states. With more than 40 years of apartment management experience, Barrett & Stokely has earned… Read More
When it comes to leasing more units at your properties, it takes more than simply generating leads. In order to turn those leads into signed leases, Property Management companies and leasing teams need to have a quality prospect experience on their website and a lead follow-up strategy. Follow these tips… Read More
Multifamily PMCs have access to more housing data today than ever before. Capture in-depth information from website visitors to get a better idea of what prospective renters in your market really want. Interactive tools deliver smart apartment data about each person who engages with them. Every click tells a company… Read More
Andy Medley
CRO & Co-Founder
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