Multifamily Blog

From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.


What’s Customer Lifecycle Marketing Automation Really All About?

There’s a difference… Do you know what it is? What makes lifecycle marketing automation different from marketing automation? Are there any determining factors that make one a better candidate than the other?   Can lifecycle marketing work for B2C companies? More specifically, can they work for your automotive dealership? Organizations of all sizes ask these questions to determine how to appropriately use this within their business models. So here it is, the truth about lifecycle marketing automation. Read More

Lavon Simpson By Lavon SimpsonMultifamily Market Insights


Increasing Qualified Leads with Customer Lifecycle Marketing

Managing customer relationships. Tracking opportunities. Repeat and referral business. Sound familiar? These are just a few of the benefits a CRM system brings to a dealership. While these are important to salespeople and managers alike, they miss the mark when it comes to the front-end of the customer relationship – when they are in the lead stage. CRM is a great solution for lead tracking, but it does little to convert leads into customers. To do this, dealers need to come up with effective outreach strategies for converting them into a paying customer. Read More

Lavon Simpson By Lavon SimpsonMultifamily Market Insights


The Benefits of Maximizing PERQ’s Buyer Profile Feature

PERQ allows your brand the amazing opportunity to collect a copious amount of lead information from consumers who visit your store or interact with your brand via their online experience. While e-mail addresses and phone numbers are, no doubt, necessary pieces of information, they don’t tell you a whole lot about a consumer’s purchasing intentions. Ideally, you want as much information as humanly possible, so that you’re able to better cater to consumer needs. In order to do this, brands using PERQ need to embrace the power of the platform’s buyer profiles. Here are some of the benefits your brand can reap from maximizing their full potential: Read More

Lavon Simpson By Lavon SimpsonProduct Updates

3 Useful Examples of Interactive Content

Like we mentioned recently, interactive content is quickly become a core aspect of many brand’s marketing strategies — and for very good reason! Just like the name signifies, interactive content is, well…. Interactive! The variety of types of interactive content allow consumers to directly engage with your brand in ways… Read More

Lavon Simpson By Lavon SimpsonMultifamily Technology


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