Multifamily Blog

From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.

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3 Tips for Effective Communication Via Text

Texting customers became a business norm almost overnight, with more consumers than ever saying they prefer a text over a phone call. When PERQ recently surveyed thousands of home furnishing shoppers searching retail store websites, 13.5% picked text messaging as their preferred method of contact and only 7.5% chose phone… Read More

Amber Fugedi By Amber FugediApartment Marketing

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The Do’s and Don’ts of Digital Marketing

There are no hard-and-fast rules for digital marketing. It’s an aspect of business that’s ever-changing and there isn’t a one-size-fits-all solution. Internet platforms and social media channels popular today didn’t even exist just a few short years ago when everyone (and, yes, even their mother) began shopping around online prior… Read More

Amber Fugedi By Amber FugediGuides & Training

perq website screen shot

Turn Your Website into Your No. 1 Leasing Tool

While it’s a common belief in the multifamily industry that property websites don’t directly drive leads, many property management companies have transformed their websites into their No. 1 leasing tool by adding AI technology and marketing automation to the online mix. “We consider the property website as a primary leasing… Read More

Amber Fugedi By Amber FugediApartment Leasing

Leasing website screen shot

Implementing Marketing Automation in Multifamily Leasing

Leasing consultants face busy days full of contacting interested prospects, scheduling and giving property tours, answering questions from potential renters, as well as assisting current residents. Their diverse job roles often include marketing, customer service and sales. Property managers who oversee local leasing offices for a multifamily property group spend… Read More

Amber Fugedi By Amber FugediApartment Leasing


How to Solve Your Digital Advertising Problems

You can’t prove what you can’t measure. Many retailers lack an integrated system to track, analyze and engage online shoppers on a meaningful level — let alone attach real revenue dollars to digital advertising. “One of the challenges the furniture industry faces is tracking online marketing to in-store sales,” says… Read More

Amber Fugedi By Amber FugediGuides & Training


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