There are a lot of ways to approach multifamily marketing. From apartment advertising ideas, to outreach marketing ideas for apartments, to social media marketing, there’s a lot of content you can create to keep your multifamily property ahead of the competition and on top of rental prospects minds.
DESIGNED FOR ENGAGEMENT
One of the best ways to increase traffic apartment community websites is to have an engaging website. Multifamily websites eventually all blend together in a prospect’s mind. After all, there isn’t much variation besides branding. The latest innovations in multifamily tech have proven to create a strong apartment lease-up strategy for many communities. AI Leasing Assistants live on your site and engages with prospects while collecting better data and giving real time reporting. A website that is interactive keeps prospects on it longer. The longer they are there, the more probable they will talk, tour, and lease.
You can look up apartment advertising example and find some creative ways to advertise apartments for rent. Fun marketing ideas for apartments examples include multi family outreach marketing, like emails, that is more personalized and feels less robotic. You might be thinking, how can that be possible when a lot of email follow-up and lead nurture is and needs to be automated. PERQ’s AI Leasing Assistant allows for customization in your follow-up by learning your brand voice. This keeps prospects top of mind no matter where they are in the pipeline.
Some marketing ideas for luxury apartments and marketing ideas for apartment lease-up in general touch on social media content. There’s a reason this pops up so much. Multifamily communities social media content is boring and doesn’t sell to prospects at all. It’s important to share property and unit photos but all of those can be found on your website. Your Instagram, Facebook, and if you are able to, TikTok should have content around the people and the neighborhood. You aren’t just selling a unit, you’re selling a home to someone. Home includes the people that work and live there as well as what the neighborhood is like.
Realtors do this a lot on their own pages. They review local businesses or spotlight them. You can also promote events going on in town. For example, a lot of communities have farmer’s markets on Saturday morning. This is a great way to promote the local community and show rental prospects that your multifamily property is a part of the neighborhood.
Doing a pet of the month post, or asking residents if they would be okay if their decorated units could be posted, or doing a get to know a member of the onsite team post are all different ways to give rental prospects a better idea of what it’s like living in your community.
COMBINING CONTENT WITH ENGAGEMENT
All of that content above can be repurposed into blog posts. Having a blog will give your website more visibility in searches and businesses with blogs have more monthly visitors and leads than those that don’t.
People love to read apartment content. When an event in town happens, or an event put on by the onsite team, take photos and videos. Write up a recap blog post about what happened. You can encourage residents to contribute as well. They can write a day in the life post.
You can also write blogs with tips for move-in day, how to get referrals, how to send in maintenance requests and other useful things that may be frequently asked. You can also come up with posts on decorating tips that are specific to your units, whether its small space storage ideas or how to set up the living room.
Having content that is more than just property photos, a blog, and tools on your website to make it more interactive and engaging are how we move forward in the multifamily industry. The new generation of renters loves to consume content and they expect automation and a digital presence. Consumer buying habits have changed and leaning in to leasing AI will keep your property up to speed and meet the demands of today’s renter.
If you’re still unsure about whether or not to add AI to your multifamily property website, check out this post about Unified Residential. They have a decent portfolio of properties all over the US and leasing AI has given them some of the best results they’ve ever had. If you’re interested in learning more about our AI Leasing Assistant, talk to one of our specialists today.