Every quarter, PERQ analyzes tens of thousands of multifamily website sessions and prospect interactions to identify industry benchmarks and trends. Until now, multifamily marketing performance metrics have been incredibly hard to pinpoint, and PERQ’s Multifamily Quarterly Report (MQ for short) is designed to fill that gap. The quarterly cadence is… Read More
By Amber Fugedi
• Featured
We’re big advocates of tech integrations, automations, and open platforms to meet the demands of today’s renters and multifamily marketing teams. With that in mind, we’re committed to building a platform that “plays well with others” — a must-have capability for operating efficiently in today’s environment. As it happens, the folks… Read More
For multifamily marketers, it can be hard to gauge how their marketing program stacks up against industry peers or evolving renter behaviors. What’s the industry average for the goals I’m pursuing? For teams who are “killing it” with lead generation, what’s driving their results?… Read More
Well, he’s done it. PERQ CEO Scott Hill finally went over the edge. To be clear, it was for a good cause. Each year, the United Way of Central Indiana sends 80 local leaders to rappel down the Keystone Group building… Read More
The multifamily industry, like many other industries, is always evolving. One aspect that remains constant is multifamily properties’ desire to provide their prospects with a seamless renter’s journey and discover the best solutions to do so. To ensure you are providing your prospective renters with the best journey possible, let’s… Read More
By Amber Fugedi
• Featured
As the multifamily market evolves and becomes more competitive, PMCs are putting pressure on the business expenses that roll up to NOI, and this affects marketers directly. Whether occupancy is high or not for a particular community, marketers are being pressured to reduce marketing costs because it helps the profitability… Read More
We’re halfway into 2022. By now, reports of widespread burnout and resignations are old news across industries — multifamily included. What’s the actual impact on multifamily marketing teams, and what can be done to counter these multifamily workforce pains? To help answer those questions, we’ve turned to recent reports by… Read More
On-site teams are the foundation of thriving multifamily properties. At the same time, today’s market environment is a tough one for teams. Keeping skilled workers engaged and productive amidst growing burnout and economic unrest requires new approaches. Multifamily marketing leaders already know automation is the way forward. And yet, some… Read More
Those prospective renters you’re trying to reach? They’re making decisions differently these days. As the multifamily landscape shifts, The Multifamily Quarterly (MQ) report was created as a “wilderness guide” of sorts, giving multifamily pros a place to turn for metrics and insights on emerging… Read More
