Your apartment website design should do more than showcase empty units—it should convert visitors into qualified leads while making prospects excited to call your property home. Yet most multifamily websites feel sterile and impersonal, missing the warmth that transforms both casual browsers into serious inquiries and properties… Read More
It’s not unusual for multifamily companies to occasionally see a dramatic increase in the number of property management leads coming from their website. That sounds amazing, and a huge number of leads to pick perfect tenants from. The reality is, these aren’t always real leads. Some of these are… Read More
Picture a typical day in a typical leasing office: You have your typical leasing agent daily checklist — leads to look through in a crowded CRM, tours to give, residents who need support, and a steady flow of routine inquiries — some from promising prospects, others from people kicking the… Read More
Your multifamily website is your biggest asset when it comes to prospecting and resident satisfaction. Recent studies show that 4 out of 5 renters will look at a few property websites before deciding to schedule a tour. With 80% of renters comparing multiple properties online, only the best… Read More
By Amber Fugedi
• Multifamily Technology, Website Conversion
Leases all come to an end, and so the hunt for the next apartment begins. LocalIQ conducted a study of renters and found that 93% of respondents used an online search engine when looking for their next rental. 80% of respondents in the same study noted that… Read More
Finding and maintaining the perfect balance of occupancy and pricing is crucial for multifamily communities to achieve revenue success. In Multifamily Real Estate (MFRE,) it is considered a best practice to train employees to understand that the value of an asset comes in the form of it being a healthy,… Read More
By Amber Fugedi
• Featured
The last couple of years have been all about adapting, evolving, and finding new solutions when it comes to how we market apartment communities. While the world has gone digital for quite some time, it wasn’t until the pandemic that remote lifestyles became more normalized. Today’s generation of renters… Read More
Multifamily communities have found themselves swamped with an increase in online traffic and online leads. Consumer buying habits have gradually changed in the last decade towards automation and instant gratification. This path is also being followed by the next generation of renters, Generation Z. Gen Z has grown up with… Read More
Today’s consumers have come to expect automation. They enjoy the convenience and instant gratification they can get from modern businesses. The ability to get answers 24/7 is important and now that consumers are familiar with interacting with technology, they don’t care if a robot is supplying them answers. When a… Read More
