It’s all anyone can talk about in multifamily these days. There are a few different artificial intelligence (AI) solutions available in multifamily, but many promise things that are too good to be true. Multifamily property management companies (PMCs) are always looking at which technology solutions they want to invest in… Read More
Homeownership is part of the American Dream, but over generations, homeownership has gone down. This is great news for multifamily communities because it means that there is high demand but it also means that there will be higher expectations. Using data from the Census Bureau’s Current Population Survey and their… Read More
By Amber Fugedi
• Featured
We know that the majority of prospects start their apartment search journey on an ILS (Internet Listing Service) such as Apartments.com or Zillow or on other apartment marketing websites. It can be really hard to make your ILS listing all that much different from the other ones on there. You… Read More
What is life without search engines? Being able to instantly look up apartment communities with availability in the area you are looking to move has changed the way we market towards prospective renters. 68% of everything that happens online begins with a query in a search engine. Google alone has… Read More
By Amber Fugedi
• Featured
Generation Z, Zoomers, or just Gen Z aren’t just teenagers on TikTok. The oldest of Gen Z are in their early to mid 20’s. They are at the age where they are renting on their own — whether it’s in their college town or in the city they move to… Read More
By Amber Fugedi
• Featured
We talk a lot about apartment marketing ideas on our blog. A lot of it includes aspects of digital marketing. While that is important and shouldn’t be neglected, there are some outreach marketing ideas to help make your multifamily and apartment community a permanent fixture in the local neighborhood. Some… Read More
PERQ’s co-founders Andy Medley and Scott Hill didn’t have backgrounds in tech or in multifamily when they decided to create their first company in 2001. In 20 years, Andy and Scott have seen so much growth and have entered new markets that they didn’t originally plan to… Read More
Did you know 1 in 3 renters nationally own a pet according to data collected through PERQ. Did you also know there’s been an increase in the need for emotional support animals? Millennials and Gen Z have higher rates of mental illnesses like depression and anxiety, increasing the need of… Read More
You’ve heard it many times before because it’s true — your website is your biggest asset. Prospects start their next apartment search online and your website will most likely be the first impression they have of your community. When it comes to apartment marketing, the way your multifamily website… Read More
