Authors / Amber Fugedi

Amber Fugedi

Director of Digital Marketing

Amber, a seasoned marketing professional with over 8 years of experience, currently serves as the Director of Digital Marketing at PERQ. Her expertise in marketing and sales operations is evident in her role, where she skillfully navigates the dynamic digital landscape. Beyond her corporate responsibilities, Amber embraces an active lifestyle, bringing vitality to her pursuits outside of PERQ. Whether crafting strategic marketing campaigns or engaging in her favorite activities, Amber's passion for excellence is at the forefront of everything she undertakes.


couple sitting outside with a pug

How Property Managers Can Appeal to Millennial Renters

It’s pretty common to hear people blaming the millennial generation for “killing off” various industries. Throughout every decade, there’s always been a younger generation that has encountered some sort of criticism. After all, younger generations (regardless of decade) have grown up surrounded by newer forms of technology that make their… Read More

Amber Fugedi By Amber FugediLead Nurturing


What’s Customer Lifecycle Marketing Automation Really All About?

There’s a difference… Do you know what it is? What makes lifecycle marketing automation different from marketing automation? Are there any determining factors that make one a better candidate than the other?   Can lifecycle marketing work for B2C companies? More specifically, can they work for your automotive dealership? Organizations of all sizes ask these questions to determine how to appropriately use this within their business models. So here it is, the truth about lifecycle marketing automation. Read More

Amber Fugedi By Amber FugediMultifamily Market Insights


Increasing Qualified Leads with Customer Lifecycle Marketing

Managing customer relationships. Tracking opportunities. Repeat and referral business. Sound familiar? These are just a few of the benefits a CRM system brings to a dealership. While these are important to salespeople and managers alike, they miss the mark when it comes to the front end of the customer relationship – when they are in the lead stage. CRM is a great solution for lead tracking, but it does little to convert leads into customers. To do this, dealers need to come up with effective outreach strategies for converting them into a paying customer. Read More

Amber Fugedi By Amber FugediMultifamily Market Insights


The Benefits of Maximizing PERQ’s Buyer Profile Feature

PERQ allows your brand the amazing opportunity to collect a copious amount of lead information from consumers who visit your store or interact with your brand via their online experience. While e-mail addresses and phone numbers are, no doubt, necessary pieces of information, they don’t tell you a whole lot about a consumer’s purchasing intentions. Ideally, you want as much information as humanly possible, so that you’re able to better cater to consumer needs. In order to do this, brands using PERQ need to embrace the power of the platform’s buyer profiles. Here are some of the benefits your brand can reap from maximizing their full potential: Read More

Amber Fugedi By Amber FugediProduct Updates