Texting customers became a business norm almost overnight, with more consumers than ever saying they prefer a text over a phone call. When PERQ recently surveyed thousands of home furnishing shoppers searching retail store websites, 13.5% picked text messaging as their preferred method of contact and only 7.5% chose phone… Read More
AI technology continues to change how multifamily properties conduct business, both internally to track leads and analyze data and externally to communicate with rental prospects as well as how to automate lead generation. The successful launch of one technology often presents a whole new set of challenges. Before rolling… Read More
There are no hard-and-fast rules for digital marketing. It’s an aspect of business that’s ever-changing and there isn’t a one-size-fits-all solution. Internet platforms and social media channels popular today didn’t even exist just a few short years ago when everyone (and, yes, even their mother) began shopping around online prior… Read More
While it’s a common belief in the multifamily industry that property websites don’t directly drive leads, many property management companies have transformed their websites into their No. 1 leasing tool by adding AI technology and marketing automation to the online mix. “We consider the property website as a primary leasing… Read More
Leasing consultants face busy days full of contacting interested prospects, scheduling and giving property tours, answering questions from potential renters, as well as assisting current residents. Their diverse job roles often include marketing, customer service and sales. Property managers who oversee local leasing offices for a multifamily property group spend… Read More
The concepts of AI technology and digital marketing don’t typically make the priority list when companies contemplate new ways to elevate their customer service experience. Let a computer automatically nurture leads? For those who don’t fully understand how artificial intelligence can help… Read More
Leasing consultants at The Bainbridge Companies spend much of each workday painstakingly typing out original emails to prospects, just as the majority of leasing offices do despite quantum leaps in the quality and cost of email automation technology. “The only email that’s automated is our ‘out of office’ notifications,” says… Read More
You can’t prove what you can’t measure. Many retailers lack an integrated system to track, analyze and engage online shoppers on a meaningful level — let alone attach real revenue dollars to digital advertising. “One of the challenges the furniture industry faces is tracking online marketing to in-store sales,” says… Read More
Data should drive your company’s digital marketing decisions, and we’re not simply talking clicks, impressions and visitors. Online traffic doesn’t measure sales performance of digital advertising, or give any information about the people engaging with the content or whether they purchased or leased. It’s only one piece of the… Read More
