Every market varies slightly when it comes to the type of renter seeking an apartment, how much they’re willing to pay, and what amenities mean the most to them. How well do you know the prospective renters for each multifamily property you manage or oversee at a regional level? Properties… Read More
In the opening scenes of The Wizard of Oz, Dorothy runs away from her Kansas home and promptly encounters Professor Marvel, a seedy, itinerant con artist whose tacky traveling wagon advertises him as “Acclaimed by The Crown Heads of Europe,” and offers his services to “Read Your Past, Present, and… Read More
Properties See Returning Website Traffic with Automated Lead Nurture In the multifamily industry, regional managers often talk about all of the website leads that get ignored — up to 50% in some instances. Properties and management companies are wasting their digital marketing dollars to generate website traffic to increase leads… Read More
“You have all of these property websites that are fantastic,” says Bartlett, digital sales and media manager at Nolan Real Estate, which operates apartment communities in Texas, Kansas, Illinois and North Carolina. “Once you get to the website, there’s all of this information, but not really a piece that engages. Read More
There was a time when multifamily communities could still rely on a simple “Contact Us” website lead form, or force prospects to pick up the phone or send an email if they’re interested in touring the property. That approach often results in a lot of back-and-forth communication on what kind… Read More
Fear of making a misstep is common in many industries, and the multifamily rental space is no different. However, embracing digital marketing strategies, from investing in innovative tools to trying out new apartment marketing techniques, will only generate better quality leads and help you increase revenue. It’s no secret… Read More
Over 74,000 consumers perform a Google search per second. That’s a lot of opportunities to improve your property management company’s digital marketing and SEO efforts. As renters use technology to access the vast amount of information available online to help them find an apartment or condo,… Read More
Multifamily property companies historically focused on first-touch lead attribution. Before the internet, the renter’s journey was fairly limited and linear so that model made sense. Multi-touch lead attribution better reflects a renter’s behavior nowadays, delivering a detailed look at the many ways a consumer discovers and communicates with your properties;… Read More
Texting customers became a business norm almost overnight, with more consumers than ever saying they prefer a text over a phone call. When PERQ recently surveyed thousands of home furnishing shoppers searching retail store websites, 13.5% picked text messaging as their preferred method of contact and only 7.5% chose phone… Read More
