Authors / Amber Fugedi

Amber Fugedi

Director of Digital Marketing

Amber, a seasoned marketing professional with over 8 years of experience, currently serves as the Director of Digital Marketing at PERQ. Her expertise in marketing and sales operations is evident in her role, where she skillfully navigates the dynamic digital landscape. Beyond her corporate responsibilities, Amber embraces an active lifestyle, bringing vitality to her pursuits outside of PERQ. Whether crafting strategic marketing campaigns or engaging in her favorite activities, Amber's passion for excellence is at the forefront of everything she undertakes.



The Benefits of Maximizing PERQ’s Buyer Profile Feature

PERQ allows your brand the amazing opportunity to collect a copious amount of lead information from consumers who visit your store or interact with your brand via their online experience. While e-mail addresses and phone numbers are, no doubt, necessary pieces of information, they don’t tell you a whole lot about a consumer’s purchasing intentions. Ideally, you want as much information as humanly possible, so that you’re able to better cater to consumer needs. In order to do this, brands using PERQ need to embrace the power of the platform’s buyer profiles. Here are some of the benefits your brand can reap from maximizing their full potential: Read More

Amber Fugedi By Amber FugediProduct Updates

3 Useful Examples of Interactive Content

Like we mentioned recently, interactive content is quickly become a core aspect of many brand’s marketing strategies — and for very good reason! Just like the name signifies, interactive content is, well…. Interactive! The variety of types of interactive content allow consumers to directly engage with your brand in ways… Read More

Amber Fugedi By Amber FugediMultifamily Technology

people at a meeting

Is Your Messaging Cohesive? How to Know If You’re Running a Proper Multi-channel Promotion

One of the most important attributes of a proper multi-channel campaign is the presence of cohesive messaging. By presenting the same imagery and messaging across multiple channels, your brand will consistently remain top-of-mind to consumers. Essentially, cohesive messaging allows your brand to permeate a consumer’s decision-making. Cohesive messaging can help… Read More

Amber Fugedi By Amber FugediGuides & Training

mug in front of a computer

Promoting For People: Who Responds to Your Ads and Why?

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text] It’s happened to all of us.  You find the perfect quote or video online.  You read or watch it several times.  You connect with it and feel that it describes how you feel perfectly.  Then you decide to… Read More

Amber Fugedi By Amber FugediApartment Marketing


Guest Byline: Using Contests and Games in Your Marketing

Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and invested in your products, but that’s easier said than done. You are probably using many forms of marketing that do a great job at increasing your brand recognition, but what if they’re not driving as much online or in-store traffic as you would like? At PERQ, we’ve found that nothing boosts consumer engagement quite like including contests and games in your marketing strategy. Read More

Amber Fugedi By Amber FugediMultifamily Market Insights