Authors / Amber Fugedi

Amber Fugedi

Director of Digital Marketing

Amber, a seasoned marketing professional with over 8 years of experience, currently serves as the Director of Digital Marketing at PERQ. Her expertise in marketing and sales operations is evident in her role, where she skillfully navigates the dynamic digital landscape. Beyond her corporate responsibilities, Amber embraces an active lifestyle, bringing vitality to her pursuits outside of PERQ. Whether crafting strategic marketing campaigns or engaging in her favorite activities, Amber's passion for excellence is at the forefront of everything she undertakes.


image of the Unified Residential staff

Unified Residential Hired PERQ’s AI Leasing Assistant to Improve Lead-To-Tour and Reduced Operational Cost

Unified Residential, like most multifamily companies, saw a dramatic increase in online leads while having limited onsite team members because of the pandemic. Dalia Kalgreen, Director of Marketing, knew she needed to find a solution that would increase their operational efficiency while still maintaining a personalized, high-touch experience for prospects. Read More

Amber Fugedi By Amber FugediMultifamily News & Trends, Success Stories

image of two people sitting at a table with computers while drinking coffee

Multifamily Marketing Ideas

With the vast variety of channels to reach and connect with your audience, there are a lot of multifamily marketing ideas that will keep you ahead of your competition. From advertising and social media to outreach marketing, you can explore the most appropriate avenues to keep your multifamily property on… Read More

Amber Fugedi By Amber FugediMultifamily Market Insights

image of city landscape with cars on the street and people walking

Bringing Renters Back into The City

When the pandemic hit, a lot of renters fled cities and urban markets for the suburbs. There are a lot of reasons. Some renters who lost their job moved back in with family, others wanted more space for their new remote lifestyles, and others adopted pets and needed more pet… Read More

Amber Fugedi By Amber FugediFeatured

PERQ multifamily marketing bot icon for AI Leasing Assistant

Meet Your Best New Hire in Multifamily

Technology for the multifamily industry has seen a lot of innovation and growth in recent years. From multi-option tour scheduling to virtual leasing, multifamily and property management tech is finally coming up to speed with the rest of the digital world. Leasing agent blogs, apart from discussing resident retention, have… Read More

Amber Fugedi By Amber FugediApartment Leasing, Featured

person typing on keyboard at home office | Leasing AI

Will an AI Leasing Assistant Really Help?

It’s all anyone can talk about in multifamily these days. There are a few different artificial intelligence (AI) solutions available in multifamily, but many promise things that are too good to be true. Multifamily property management companies (PMCs) are always looking at which technology solutions they want to invest in… Read More

Amber Fugedi By Amber FugediApartment Leasing