The multifamily industry, like many other industries, is always evolving. One aspect that remains constant is multifamily properties’ desire to provide their prospects with a seamless renter’s journey and discover the best solutions to do so. To ensure you are providing your prospective renters with the best journey possible, let’s… Read More
By Amber Fugedi
• Featured
As the multifamily market evolves and becomes more competitive, PMCs are putting pressure on the business expenses that roll up to NOI, and this affects marketers directly. Whether occupancy is high or not for a particular community, marketers are being pressured to reduce marketing costs because it helps the profitability… Read More
We’re halfway into 2022. By now, reports of widespread burnout and resignations are old news across industries — multifamily included. What’s the actual impact on multifamily marketing teams, and what can be done to counter these multifamily workforce pains? To help answer those questions, we’ve turned to recent reports by… Read More
On-site teams are the foundation of thriving multifamily properties. At the same time, today’s market environment is a tough one for teams. Keeping skilled workers engaged and productive amidst growing burnout and economic unrest requires new approaches. Multifamily marketing leaders already know automation is the way forward. And yet, some… Read More
Those prospective renters you’re trying to reach? They’re making decisions differently these days. As the multifamily landscape shifts, The Multifamily Quarterly (MQ) report was created as a “wilderness guide” of sorts, giving multifamily pros a place to turn for metrics and insights on emerging… Read More
Workforce shortages and burnout are now pervasive across all industries, and multifamily property management is no different. If hiring skilled workers in general is a challenge, imagine what it takes to secure high performers and keep them for the long haul. It takes a new way of doing things, that’s… Read More
More leads, more engagement, more conversions — all at lower costs and with less effort: It’s the universal goal of multifamily marketers. Though your properties, locations, audiences and strategies may differ, getting more renters to say “yes” remains the holy grail in multifamily property management, especially as budgets and teams… Read More
Each month, we continue to host multifamily industry leaders in our “Sofa Seminar” series, gleaning from their experiences and success in multifamily marketing. In this month’s seminar, we learned how two seasoned multifamily marketers are using AI to enhance the rental experience, generate high-intent leads, and ease the load on… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
Between burnout and a desire for better work conditions, workers are fleeing the multifamily industry in alarming numbers. In recent weeks, the Financial Review reported stress levels and mental health issues have spurred up to 30% of property managers to resign in the past year, and research… Read More
