Let’s face it. Most of us walk around with our phones in our hands or at arms-reach the majority of the time. Don’t overlook the easiest way to connect with your customers, text messaging. But, being easy doesn’t mean you should do it without forethought and planning. Make Texting Personal … Read More
In the season opener of The Bridge, co-hosts Andy Medley and Muhammad Yasin sit down (a few weeks before the COVID-19 pandemic) with Matt Weirich, CEO and co-founder of Realync, and Jordan Easley, their Director of Operations. The pair at Realync, a multifamily video… Read More
No amount of automated marketing or AI technology will change the fact that customer service must remain at the top of your company’s priority list. If you’re not providing a quality shopping experience from start to finish, it won’t matter how many leads you generate or how much organic traffic… Read More
For more consumers, texting has become the preferred method of communication. In today’s world of immediate satisfaction, texting often provides an instant response. Multifamily properties are starting to favor texting because of its effectiveness in reaching out to consumers quickly to answer their questions. Marketing research… Read More
Gayle Elliott is thrilled to be named the winner of the $25,000 FATWIN Sweepstakes sponsored by PERQ. Elliott of Gladys, Virginia, was presented with a ceremonial check at Schewels Home on March 4. She was randomly selected from a pool of nearly 996,000 people who registered… Read More
Armed with an array of generation sources for multifamily leads, properties can find themselves inundated in an unmanageable tangle of online leads coming in from all digital directions. Intelligent lead automation simplifies the lead nurture process for a multifamily property management company and frees up the leasing specialists so they… Read More
To optimize the success of PPC advertising at each multifamily property in the Fore Property portfolio, Caroline Gould, V.P. of Marketing & Branding, starts with the data. Gould logs into Google Analytics daily to run reports, so she can closely monitor the performance of active PPC ad campaigns and the… Read More
Every website automatically generates online data reporting in Google Analytics, whether you’re a paid Google advertiser or your multifamily property allocates $0 in its marketing budget for the search engine behemoth. It’s a free data analytics tool that, in our experience, is commonly underutilized or never used at all —… Read More
Many PMCs follow established processes for managing leads, but in today’s dynamic landscape, it’s crucial to reassess and adapt. The events of the last few years made us witness significant shifts in consumer behavior and the “digital” trend hasn’t stopped growing. The influx of young renters and digitally savvy buyers… Read More
