From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Multifamily communities have found themselves swamped with an increase in online traffic and online leads. Consumer buying habits have gradually changed in the last decade towards automation and instant gratification. This path is also being followed by the next generation of renters, Generation Z. Gen Z has grown up with… Read More
Today’s consumers have come to expect automation. They enjoy the convenience and instant gratification they can get from modern businesses. The ability to get answers 24/7 is important and now that consumers are familiar with interacting with technology, they don’t care if a robot is supplying them answers. When a… Read More
There was a time when touring an apartment had to be done in person and with a leasing specialist. There was no platform or way to have multiple tour types, schedule them, and make sure they were all effective and tailored experiences to the prospect. The more personalized a… Read More
Unified Residential, like most multifamily companies, saw a dramatic increase in online leads while having limited onsite team members because of the pandemic. Dalia Kalgreen, Director of Marketing, knew she needed to find a solution that would increase their operational efficiency while still maintaining a personalized, high-touch experience for prospects. Read More
By Amber Fugedi
• Multifamily News & Trends, Success Stories
With the vast variety of channels to reach and connect with your audience, there are a lot of multifamily marketing ideas that will keep you ahead of your competition. From advertising and social media to outreach marketing, you can explore the most appropriate avenues to keep your multifamily property on… Read More
When the pandemic hit, a lot of renters fled cities and urban markets for the suburbs. There are a lot of reasons. Some renters who lost their job moved back in with family, others wanted more space for their new remote lifestyles, and others adopted pets and needed more pet… Read More
By Amber Fugedi
• Featured
Technology for the multifamily industry has seen a lot of innovation and growth in recent years. From multi-option tour scheduling to virtual leasing, multifamily and property management tech is finally coming up to speed with the rest of the digital world. Leasing agent blogs, apart from discussing resident retention, have… Read More
While there are some parts of digital marketing that are important to hit consistently for a property manager, there are aspects of your apartment marketing that can be more fun and creative. However, there’s one thing you always need to get right: your content. It is the cornerstone to the… Read More
It’s all anyone can talk about in multifamily these days. There are a few different artificial intelligence (AI) solutions available in multifamily, but many promise things that are too good to be true. Multifamily property management companies (PMCs) are always looking at which technology solutions they want to invest in… Read More
Andy Medley
CRO & Co-Founder
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