Multifamily Renter Trends Coming into 2022

Every year, PERQ releases the Multifamily Field Guide. The Multifamily Field Guide is a report filled with renter insights from national trends to going even further and breaking down the data by region. In last year’s edition, renters’ lifestyles had changed a lot due to the pandemic. Work and learning went remote either partially or permanently. This change has continued into 2021 and as 2022 begins.

 

A rental unit is not just a home anymore; it’s an office, a gym, or a classroom. That’s a lot to expect from a 1-bedroom unit but with guidelines going back and forth, as time goes on, multifamily properties need to see this change in lifestyle as more permanent.

 

With lead generation and nurture tools, property management companies can tailor and personalize follow-up, the tour, and other aspects of the leasing journey to an individual prospect’s needs. However, it’s important to know what trends are showing up in renter behavior so properties can be prepared. As time goes on, these needs and behaviors change.

 

Here’s a sneak peak at what some of the data shows.

 

 

THE UNIT

Untitled design 34 | PERQ AI Leasing AssistantWhen it comes to the unit there are a few changes from last year. Notably, when describing their ideal rental, 46% of renters said “simple and budget friendly.” In years past, “comfortable yet economical” was typically how the majority of renters described their ideal apartment. While this is a slight change it does correlate with the fact that over 70% of renters find budget to be more important than square footage.

 

With budget friendly being more important to renters than ever, focusing on luxuries, high-end features shouldn’t be a priority coming into 2022. One thing that has maintained constant is the need for 1-bedroom, 1-bathroom units. Over 40% of renters are looking for a 1-bedroom and nearly 60% of renters are looking for a 1-bathroom.

 

 

THE COMMUNITY

The Field Guide has data on more than just the specifics of the unit, move-in timeframes, etc. There also is valuable data on what renters are looking for in the community. A constant need that has shown up in every edition is renters wanting grocery stores and dining options available near them.

 

Why is this important to know? Listing on the property website or mentioning during the tour where the nearest grocery stores are and talking about the different dining options helps paint a fuller picture of life in this community. Leasing specialists aren’t just selling the units to prospects, they need to sell the whole community too.

 

 

ACCESS THE FULL MULTIFAMILY FIELD GUIDE

perq multifamily data report | PERQ AI Leasing Assistant

 

PERQ’s Multifamily Field Guide goes into detail about what renters are looking for when it comes to pets, appliances, features, etc. The Field Guide goes further by breaking down the data by region so property management companies can get a fuller picture that is accurate to their geographical location.

 

To get access to the latest edition of the Multifamily Field Guide, click here.

 

PERQ integrates with your existing website and lead sources to engage, nurture and convert every lead, improving the multifamily leasing journey for everyone. Learn how it works or request a demo.

Digital Marketing for Apartments: Multifamily Marketers’ Must-Haves

You wouldn’t bring a bicycle to a car race, yet that’s what multifamily marketers do when their digital toolbox doesn’t have enough power and the right tools to meet market expectations or match their competitors’ capabilities. In multifamily, prospects have adopted new buying behaviors and expectations, sparking the need for multifamily marketers to offer seamless cross-channel experiences, greater convenience and personalization to prospects. “We are all designing for a new kind of customer,” note researchers from WGSN. This has led to new digital trends in multifamily marketing.

Is your multifamily marketing team equipped to compete with others in today’s digital multifamily marketing landscape? We’ll start with a broad view of five foundational digital trends to meet your prospects’ expectations for experience when searching for an apartment:

  1. Speed: From fast-loading websites to “anytime/anywhere” support, today’s prospective renters crave instant answers in their property search, without having to engage a human.
  2. Interactivity: Gone are the days of websites having just text and images of your community on them. Advancements in digital marketing among ecommerce brands and the pandemic raised consumer expectations for digital experiences. They want and expect to be engaged with activities on your website – interactive online experiences. This is becoming the de facto standard as the renter’s journey is lengthening and prospective renters are taking control of the information gathering portion of their buying process. 
  3. Personalization at scale: Made-for-me experiences and messaging tailored to each prospect’s interests, preferences and past behaviors. The “care of one,” as McKinsey puts it, is quickly becoming standard. This means having the ability to welcome known contacts back to your website and provide them with the content both on the website and in your nurture outreach that is applicable to them. 
  4. Automation: Put recurring tasks on autopilot so your onsite leasing agents can reduce their time spent on repetitive activities that can be handled through automation so they can focus on higher-impact activities, such as closing leases and servicing residents. 
  5.  Omnichannel Integrations: Consumers expect a seamless and consistent experience with brands they decide to do business with. And, they’re doing more digitally, in more places, than ever before. This means having the ability to recognize them across devices, pick up where the conversion left off, and not present them with irrelevant content. To do this, multifamily marketers need to review their tech stack to identify disconnected consumer experiences and identify opportunities for integrations or new technology that can bridge the disconnect. 

With these pillars in mind, below is a simplified rundown of what your digital marketing for apartments tech stack should be able to perform if you hope to outshine competitors and remain profitable for the long haul.

Checklist Bot | PERQ AI Leasing Assistant

 

LEAD CAPTURE

  • When prospects can’t find answers on your website, they should have a way to access instant, “anytime” support. AI-powered, natural language chatbots make this possible without making prospects wait for a leasing agent to respond, or for your office to open. AI chatbots are key when it comes to leasing marketing strategies going forward as they provide the best consumer experience.
  • First-time visitors to your website shouldn’t be strangers for long. Begin personalizing interactions from the very first contact and design your interactions to help capture insights on their behaviors and preferences.
  • Engage online visitors (and capture valuable prospect intel) with interactive experiences, such as chat-to-text communications, interactive quizzes, video tours, and automated tour scheduling.
  • Automatically populate CRM with new prospect information and behavioral insights.

 

LEAD NURTURE

  • Use AI to learn each prospect’s preferences and adapt communications accordingly. This allows for PMCs to communicate with prospects across channels in their preferred method and at the preferred time of day.
  • Build rapport with apartment seekers via automated outreach through either text or email nurture. 
  • Messages should be at a cadence that will move them along their renter’s journey and relevant to who they are, what they’re looking for, and the stage of their buying journey.
  • Automate recurring, mundane tasks (e.g. lead capture, tour scheduling, routine requests or FAQs) so teams can focus on higher-impact activities and “hotter” leads.

 

LEAD CONVERSIONS

  • CRM, email and text communications should be integrated in your marketing ideas for apartment lease up to help drive leads back to your website and move prospects to action with personalized incentives.
  • By the time leasing agents speak with a prospect, that prospect should have been “warmed up” by automated nurturing messages, and agents should have rich information on how to best engage the prospect. Integration between your website, AI leasing agent, CRM and other connected platforms (e.g. online listing services, email, text) makes this possible.

 

ANALYTICS

  • Data should be clear, comprehensive and actionable, helping you discern what prospects want, factors impacting buying decisions, and what elements are converting (or falling flat) on your website, in real time.
  • Your data should also reveal lead sources that drive the most valuable leads at the lowest cost. This gives the ability to track attribution across the funnel.
  • Data should capture trends and pinpoint opportunities specific to your online audience. It should also inform your SEO and content strategy.
  • You’re able to track the ROI of all your digital marketing spend so no efforts or dollars are wasted.

 

VETTING TECHNOLOGY PARTNERS, TEST-DRIVING SOLUTIONS

There’s no need to reinvent the wheel, hire more tech-savvy staff or sink your time into areas where your team lacks expertise. Instead, reputable technology partners can illuminate pitfalls or opportunities that would have eluded you otherwise.

Who to trust? The proof, as they say, is in the pudding. Your chosen technology partner(s) should demonstrate:

  • A track record of helping other multifamily marketers solve the same challenges that are holding you back.
  • Solid support beyond the sale, continuously offering guidance on how to improve your results. Vendors that offer free pilots give you a chance to actually test out the product and see what kind of results it will give you before investing money into it.

Yes, we’re biased, and we’d love to show you why multifamily property managers seek PERQ to multiply their conversions. We’ll gladly point to how your peers are tackling challenges just like the ones you’re facing. These leasing marketing strategies will strengthen your ability to stand out to prospective renters. There are more resources on marketing ideas for apartment lease up on the PERQ blog for more inspiration and tips. 

When it comes to digital marketing in multifamily, the landscape is definitely evolving. Artificial intelligence as an emerging technology is helping multifamily be better marketers, both in the ability to scale engagement activity and also in giving PMCs more actionable data than before. 

PERQ integrates with your existing website and lead sources to engage, nurture and convert every lead, improving the multifamily leasing journey for everyone. Learn how it works or request a demo.

Rethinking Your Apartment Website Design

Property management companies know that their apartment websites are one of their biggest assets when it comes to lead capture. A lot of multifamily websites look the exact same. Gallery photos of staged units and some property photos as well. Nothing about it is exciting or gives the prospect an idea of what life is like at your property or in that community. This is the state of apartment website design today.

 

When it comes to apartment web sites, taking inspiration from apartment therapy content on social media and multifamily blogs is a great place to start rethinking what the content on your website should look like. The multifamily world really hates the word “complex” and instead uses “community” when describing their apartments and properties. It’s understandable. The word complex is so sterile and feels bland and boring. Community on the other hand feels like it’s full of life, it’s a place someone would want to call home and live in for a few years.

 

The understanding of this is there in property management companies, and yet the websites read more complex than community. How can this be fixed? Let’s dive into a few ways to bring more life to your apartment website.

 

 

COMMUNITY CENTERED

The first thing that can be updated is the photos.While it’s important to have those stock like gallery photos of the units and property, including photos of people actually living in the units and property is a great way to bring life to your website.

 

Usually multifamily websites have a reel of photos playing on the main landing page. This is where some of the more lively photos should live while the staged ones should live just in the gallery portion of your website. Photos of resident events are also great to add through your landing page as well as photos of the community your property is located in.

Rethinking Image | PERQ AI Leasing Assistant

This will make your website stand out to prospects because the majority of apartment website design looks like what we described above, complex-y. Taking a more community approach the photos and videos you display on your homepage will make your website more attractive and appealing to prospects.

 

 

SEO AND BLOGS

SEO strategy is critical to have. It’s how your apartment website gets ranked in search results organically. Investing time and effort in narrowing down what keywords prospects are using, like “apartments near me”, will help you add that kind of copy to your website. The more areas in which you can add your primary keywords, the easier it will be for search engines like Google to rank you higher up in search results.

 

The thing is, there usually isn’t a lot of copy on multifamily websites. That copy is also hard to add keywords into as well. Creating a blog that is specific to your property and local neighborhood is a fun way to create space to add copy that can contain all sorts of keywords while also centering your website as a go to for information on what to do in the neighborhood.

 

Apartment therapy content is a loved category by many and entering that space will help you keep prospects on your website longer and even attract prospects that might have not been able to find you before. There are so many things you can blog about including:

  • Reviews of local businesses
  • Recaps of local events
  • Decorating and design tips for specific apartments
  • Move in tips specific to your property
  • How to request maintenance
  • Recap of resident events

 

Keeping prospects on your website longer will help you capture more insightful data, if it’s designed to do this.

 

 

ENGAGE WITH AI

Leasing AI has really changed how lead capture and automation work. For starters, it has made it more efficient and with platforms like PERQ, there are complete solutions that can do the engaging, capture, automated nurture, real time reporting, and more. PERQ uses a natural language chatbot to answer prospect questions 24/7. It keeps the history of the chats and uses the information the prospect provided in it’s follow-up messaging and can understand if they are low or high intent.

 

PERQ only hands off high intent leads into the CRM that are ready to talk to the leasing team. No more crowded CRMs and time wasted trying to sift through all the bad leads to find the good leads. Leasing teams save time by only focusing on quality leads while PERQ takes care of the rest.

 

These three components — community centered, SEO and blogging, leasing AI — when combined together make for an apartment website that is designed to keep prospects engaged, gather information, and place your property as the go to place to live in the neighborhood.

 

Learn more about PERQ and schedule a demo.

SuperHuman: How Leasing AI Supports Multifamily Teams

Picture a typical day in a typical leasing office: You have your typical leasing agent daily checklist — leads to look through in a crowded CRM, tours to give, residents who need support, and a steady flow of routine inquiries — some from promising prospects, others from people kicking the tires who’ll never engage with you again. By the time you climb your way out of the daily minutiae, it’s closing time and you’ve barely squeezed in high-impact activities like developing a new marketing campaign, meeting with high-potential leads and getting signatures on rental agreements.

 

If only you could clone yourself or add more hours to your day, right? It turns out you can.

 

What would be possible if you found a way to automate low-impact, time-sucking tasks without sacrificing customer care so you can do what you most enjoy and are best at? That’s what AI leasing automation platforms can do for your team.

 

MAKING BRANDS MORE HUMAN AND HUMANS MORE EFFICIENT

As ironic as it sounds, AI leasing automation platforms that include a natural language processing chatbot actually make brands feel more human. That’s because they enable brands to engage consumers on a more personal level at scale, writes Mike Kaput, a senior PR consultant and Chief Content Officer at the Marketing AI Institute.

 

As humans, there’s a limit to the number of one-on-one conversations, relationships and tasks we can manage, let alone manage well. It’s no wonder workers get burned out and customers feel frustrated by delays, miscommunication and hit-and-miss exchanges. AI plugs that gap.

 

“With chatbots and other forms of conversational AI, marketers can participate in one-to-one conversations at scale, 24/7/365. And consumers, 90% of whom want to communicate with businesses through messaging, now have the means to connect with companies on their own terms, whenever they want,” says Kaput.

 

Kaput goes on to list specific things AI assistants can do to benefit workers and consumers. (We’ve added a few of our own to this AI Leasing Agent Resume.)

  • Provide instant answers in real time, around the clock.
  • Eliminate or supplement lead generation forms.
  • Schedule property tours, calls or meetings — even while your leasing agents sleep, go out to lunch, or serve other customers.
  • Engage cold leads and warm them up for leasing agents.
  • Deliver support to less qualified or lower-priority leads so your team can focus on high-potential prospects.
  • Execute consistent follow-up and lead nurture.
  • Capture prospect preferences and behavior insights, learn from every interaction and adapt so messaging is increasingly relevant and personalized.
  • Make personalized recommendations.
  • Shorten the sales cycle and accelerate revenue growth.
  • Capture prospect data and instantly sync up with your CRM.
  • Facilitate decision-making, reveal blind spots and money-making opportunities with rich behavioral data.
  • Increase the value of connected technologies like your CRM and internet listings.

 

image of the smiling PERQ chatbot

 

Multifamily property managers who’ve partnered with PERQ report they’ve been able to free up 10-12 hours of leasing specialists’ time per week as the AI leasing automation platform tackles 70% of routine inquiries and captures 3-5X more prospect data points. As a result, they’ve experienced a 2x increase in lead to tour conversion and up to an 80% reduction in cost per lead. The same is possible for your team!

 

HUMAN + MACHINE = MORE ENGAGED EMPLOYEES

Shorter sales cycles, greater productivity and revenue are big benefits of leasing AI, for sure. But for the humans on your team, it’s also a way to sharply reduce tasks that keep them from doing impactful work that requires human leasing agent skills.

 

“Organizations can use AI to automate mundane tasks, freeing up human workers to apply their uniquely human capabilities (such as interpretation, communication, judgment, and empathy) to less-routine tasks, as well as explore new problems and opportunities,” reports Deloitte researchers. “The focus is on augmenting people, not replacing them.”

 

Consequently, tackling lead management through an AI leasing automation platform helps create an environment that’s more fulfilling for workers — a much-needed antidote to the wave of burnout and attrition growing across all industries.

 

FROM INNOVATION TO INDUSTRY STANDARD

Like the advent of cars, computers and smartphones, AI is just another revolution in a string of revolutions designed to enhance human experiences. And it’s quickly evolving from innovation to an industry standard, driven by consumer demand for instant gratification, deep personalization, and anytime/anywhere access.

 

“The landscape has changed,” reads the 2021 State of Marketing AI Report. “Leading marketers know that in order to deliver the personalization and experiences modern buyers expect, marketing must become smarter. It must be marketer + machine.”

 

There will always be jobs. Will AI change job functions? Sure. And that’s something to be excited about.

 

PERQ integrates with your existing website and lead sources to engage, nurture and convert every lead, improving the multifamily leasing journey for everyone. Learn how it works or request a demo.

Walking the Line Between Occupancy and Pricing

Finding and maintaining the perfect balance of occupancy and pricing is crucial for multifamily communities to achieve revenue success. In Multifamily Real Estate (MFRE,) it is considered a best practice to train employees to understand that the value of an asset comes in the form of it being a healthy, stabilized asset. That, by definition, is an asset that has not just achieved high occupancy, but that has achieved a balance of maximizing rent growth while maintaining/achieving stabilized occupancy.

 

Anyone can achieve “high occupancy.”  In fact, it would be really easy to get to 100% occupancy if a property simply dropped rents 20% below market rate. That, of course, would not achieve the true goal of a property, which is rental revenue. In order to have a truly performing real estate asset, you must push an asset’s rent growth while also increasing occupancy. It’s a balancing act.

 

This balancing, today, is hard. Pricing algorithms in revenue management systems will suggest how much a property can push on renewal rents and new rents. But, really, it is the job of a property manager — and all those that support that role — to understand what the market can truly handle in new rent. And this can only come from knowing the market.

 

 

THE BIG RUB

When a property is high occupancy, there is sudden tension between work needing to be done to manage residents and their needs, versus all the other things that get done out of the leasing office. It’s difficult to know what leasing will look like in the next quarter and availability will remain unknown until you are sending out renewal offers. This difficulty leads to unawareness of what units will be open and how they should be priced. When occupancy isn’t at risk, multifamily teams often end up not realizing how much they are shifting their attention away from maintaining this balance in the future.

 

The logic behind the decision seems sound, but this is a big mistake that puts both the occupancy and the pricing elements at risk. The loss in visibility of the market economics affects a property manager’s ability to properly price units.  And, being out of market for new renters can make it nearly impossible when you need them.

 

 

SMARTER PRICING BASED OFF DEMAND

Engaging with the market during those high occupancy times helps your team better understand market trends. When you keep your leasing activity alive, you gain visibility into:

  • Future demand for specific floor plans
  • Volume of active future leasing activity
  • Budgets of active future leasing prospects

 

This kind of actionable data empowers you to make smarter decisions on rent growth and price your units based on demand and what renters are willing to pay for specific units. Not only will you know if your units are underpriced, you will also understand if they may be overpriced. As a result, you will better understand your prospective renters’ budgets months before they make the move.

 

But how do you get this visibility if you’re not actively marketing and looking for renters?

 

 

FUTURE LEADS ARE LOOKING NOW

We all know the pandemic had a considerable impact on the MFRE industry.  But it also had an impact on renters. To find the property they seek to call their home, they need to begin looking earlier. Data collected by PERQ shows that over 22% of rental prospects are looking to move 6 months out from when they begin searching. So, while your property may be high occupancy, the leads that are coming in during these high occupancy months are still serious about renting at your property, but they aren’t ready to move for months.

 

It is becoming a best practice for PMC’s to continue with their marketing and leasing activity during these high occupancy months. Therefore, if the current resident in an apartment chooses not to renew, you already have a list of qualified leads who are ready to move in. This leads to quicker turnover of vacant units as well as the added benefit of pricing your units based on demand.

 

While each property is different and property management companies can have portfolios of varying sizes, 20 – 30% of your marketing budget needs to go to lead nurture and automation. According to DemandGen’s reporting, companies that have lead nurture campaigns show an average 20% increase in sales opportunities than non-nurtured leads. Cutting out lead nurture while you have high occupancy will make it harder for onsite teams to be successful with leads further down the pipeline.

 

But how does the leasing office manage all this activity as well as the added work of managing high-occupancy properties?

 

 

HOW PERQ CAN HELP

PERQ was built to solve this problem. With PERQ, you can maximize the effectiveness of all your marketing and leasing activity, and minimize the need for the team to do more work. PERQ uses AI to manage your top of funnel activity; managing communication, nurture and digital experiences for rental prospects before they are ready to speak with a leasing agent.

 

PERQ works with leads and pulls them down the pipeline, so when a vacant unit does open up, your team has a list of prospects who are qualified and ready to move. It nurtures all of those quality leads that have stated they are over 90 days out from moving, without adding more work on your leasing teams. PERQ’s proprietary solution of assistants, interactive online experiences, and cross-channel lead nurture keeps those prospects engaged, while also capturing important insights that help to qualify prospects and personalize their experience.

 

Without a technology like PERQ to pick up the work, these important leads are at risk of falling through the cracks. And, knowing how many leads are in your pipeline lets you more precisely budget marketing spend during your busiest leasing months.

 

 

CONCLUSION

High occupancy now doesn’t guarantee high occupancy in the future. Just because you’ve found a good balance now doesn’t mean there isn’t work to do to maintain that balance.

 

Lead nurture tools can help fill the talent gap, giving your prospective renters a consistent, engaging experience without the need for a leasing team member.  And, it can help you understand the balance between occupancy and pricing by giving you more insight into demand, renter budgets, and improve your operational efficiency year round.

 

That’s a concept that’s good for everyone.

 

PERQ integrates with your existing website and lead sources to engage, nurture and convert every lead, improving the multifamily leasing journey for everyone. Learn how it works or request a demo.

Creative Ideas to Boost Your Apartment Marketing

The last couple of years have been all about adapting, evolving, and finding new solutions when it comes to how we market apartment communities. While the world has gone digital for quite some time, it wasn’t until the pandemic hit for remote lifestyles to become more normalized. Today’s generation of renters are different from any generation of renters before them and we have access to insightful data on their buying habits and what they want from a rental unit. Let’s dive into ideas that will strengthen your apartment marketing efforts from SEO to creative social media content.

 

LOCAL SEO MATTERS

You need your apartment community to show up on the first page of Google. In order to do this, you need to lock down a local SEO strategy. SEO, or search engine optimization, is the practice of finding what keywords and phrases your target audience is using when they search on Google or other search engines. Knowing these keywords allows you to add them to the copy on your multifamily property websites so your sites get ranked higher up on search results. We all know how important it is to be on the first page of results. These websites get more visibility and let’s be honest, how many times have you gone to the second or third page on Google?

 

LocalIQ conducted a study of renters and found that 93% of respondents used a search engine when looking for their next lease. 80% of respondents in the same study noted that they actually would visit three or more property websites before deciding which ones to visit in person. This shows that it’s important to be ranked higher up in searches when 4 out of 5 renters will look at multiple property websites. Local SEO needs to be prioritized in your marketing strategy. There are SEO strategy agencies that can help you or you could have someone dedicated to this by using SEO tools like Moz or SEMRush.

 

A WEBSITE TO REMEMBER

Once you’ve got your apartment SEO down, you need to have a property website that’s engaging and set up to collect insightful data on the prospect. There are a lot of fun marketing ideas for apartments that talk about social media, which is important and we will touch on, but another important and creative marketing idea is blogging.

Blog Assets | PERQ AI Leasing Assistant

Creating and maintaining a blog can be a lot of work but it’s worth it. Businesses with blogs have 55% more online visitors than those that don’t. Writing blogs will allow to have more places to add keywords onto the copy of your website page helping boost your search visibility. There are lots of things you can write about as a property to including:

  • A Move-in/Move-out Guide
  • Decorating tips for specific floor plans
  • How to put in maintenance requests and what to expect from them
  • Renter friendly storage ideas and DIYs
  • Recap of resident events
  • Local business reviews

 

There really is so much you can write about it. This is great not just for prospects but for residents as well. Creating a neighborhood/city guide will position your property website as the hub of information for what’s what in your local neighborhood. When renters sign a lease with your community, they are also committing to the neighborhood too. They want to know what life is like there and if it fits their needs — whether it’s vibrant nightlife or a quiet community, this impacts renters decisions too.

 

SOCIAL MEDIA CONTENT

Apartment related content has over a billion views collectively on YouTube and TikTok. Getting your property in these tags will help you meet today’s renters where they are online. A lot of fun marketing ideas for apartments include Facebook contests, but let’s be honest, Gen Z don’t care for Facebook. A lot of them don’t even have an account.

 

While it’s important to keep a Facebook presence, your social media strategy needs to be focused on Instagram and TikTok. Luckily with Instagram you can easily share your posts on Facebook too so you don’t have to waste energy keeping your Facebook active.

Untitled design 21 | PERQ AI Leasing Assistant

When it comes to TikTok, a lot of the ideas of things you can blog about can easily be transformed into video content. Stay up to date on what the trending tags and sounds are as this is how you will be found.

 

Even if some of the trending hashtags don’t relate to what you are posting or relate to apartments in general, the way the TikTok algorithm works is based on adding those tags as well as #foryoupage and #fyp in order for your video to show up on renters’ feeds. Some ideas of posts, which can be done on both Instagram and TikTok include:

  • Pet of the month
  • Meet a member of the onsite team
  • Move-in/Move-out tips
  • Resident Event vlogs/recap posts
  • Local business review

 

Apartment marketing needs to be more creative in order to get the attention of Gen Z renters. They will look at your competitors before making a decision so you need to make sure you stand out and really show how your community can be their future home.

 

Learn more about PERQ and schedule a demo.