Press Release: Trade Appraisal Plus Tool Wins Ford’s Best Lead Generation Idea Award2 min read

Felicia Savage Administrator

INDIANAPOLIS (September 15, 2015) – PERQ Marketing is proud to announce that PERQ Web Engagement’s automotive solution (Trade Appraisal Plus) was submitted by their client, Casey Jenkins from Jenkins and Wynne, for the Ford Best Lead Generation Idea Award. Casey’s submission of TAP was voted on by the Ford Direct Dealer Advisory Board as the winner of the Best Lead Generation Idea Award.

INDIANAPOLIS (September 15, 2015) – PERQ Marketing is proud to announce that its Trade Appraisal Plus (TAP) website conversion tool was submitted by their client, Casey Jenkins from Jenkins and Wynne, for the Ford Best Lead Generation Idea Award. Casey’s submission of TAP was voted on by the Ford Direct Dealer Advisory Board as the winner of the Best Lead Generation Idea Award. TAP was chosen because of its seamless integration into the dealer’s trade-in strategy.

 

Jenkins presented TAP and emphasized two main things:

  1. The reporting and quality of leads generated from TAP.
  2. The high level of customer service she received from PERQ.

When asked about what sets TAP above other lead generation tools, Jenkins replied:

 

“When our team calls these TAP leads, they all say that they’re their favorite leads that come in because it’s just a more relevant conversation with the customer. The customer is a little bit further down in the buying funnel and is more willing to have a quality conversation and give us a chance just to talk to them and earn their business. Our team just really enjoys the PERQ leads because they’re not a waste of time.”

“When our team calls these TAP leads, they all say that they’re their favorite leads that come in because it’s just a more relevant conversation with the customer. The customer is a little bit further down in the buying funnel…” – Casey Jenkins

Doug Stump, Sales Manager at PERQ, agrees with Casey. “TAP is an all-inclusive tool that’s not invasive to what dealers already have, and it gives you buyer profile information you can actually use.”

 

The Ford Best Lead Generation Idea Award recognizes top-notch dealer strategies several times a year. Trade Appraisal Plus is a website conversion tool that helps dealerships convert higher quality trade-in leads all across a branded consumer experience. PERQ Marketing is an engagement technology company providing solutions that connect consumers to brands.

 

About PERQ:
PERQ is an engagement technology company providing solutions that connect consumers to brands using interactive content. Headquartered in Indianapolis, PERQ combines its PERQ interactive experiences platform and advertising services to help businesses execute big marketing ideas within their budgets. PERQ is utilized by more than 1,000 businesses across the United States. Learn more at http://www.perq.com/solutions.

 

FOR MORE INFORMATION, CONTACT:
Muhammad Yasin
Director of Marketing
(800) 873-3956
myasin@perq.com
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