6 min read5 Online Automotive Marketing Solutions Designed to Boost your Sales
Are you relatively new to online marketing? Or have years of experience? No matter where you are with your marketing strategy, you need to check out the trends that are leading to more sales in the automotive sales industry.
5 ONLINE AUTOMOTIVE MARKETING SOLUTIONS DESIGNED TO BOOST YOUR SALES
According to statistics, digital marketing is commanding a lot of attention in the automotive industry. It’s the area where you need to complete.
Here are 5 online automotive marketing trends worth taking note of in the next few years:
Paid Digital Media
A recent eMarketer report revealed that the U.S. automotive industry was projected to spend $8.71 billion on paid digital media in 2016. That represents a 17.3 percent rate of growth, year over year.
And it’s only expected to grow in the next few years. By 2020, eMarketer reported, the amount spent on digital media will climb to $14.14 billion.
If you’re not producing videos, you may be missing out on leads. According to AutoTrader, 20 percent of shoppers are more likely to click on a vehicle listing if it has an attached video, and Google reports a surge in people searching for automotive test-drives and walkthrough videos.
During the Digital Dealer Conference & Exposition, April 11-13, in Tampa, Fla., in April 2017, video production sessions will focus on topics such as formatting, common marketing mistakes, how to create videos for Facebook and YouTube and how to gain video subscribers.
Often, automotive mailers will feature a special game, as well as the chance to win from an assortment of prizes, If you win, you will be asked to come into a dealership to see what you’ve won.
That’s how many of these mailers help move customers down the sales funnel and bring in-store traffic to a dealership.
What better way to get people into stores than letting them know that they’ve won a prize?! Once in-store, dealers can offer consumers another chance to play; whether that be spinning a wheel, registering to win, or texting to enter a contest.
If you’re looking to the more complex end of auto digital marketing solutions, check out predictive analytics. In the automotive dealership industry, predictive analytics could help you better determine which cars in your inventory are most likely to sell or not sell.
Marketing automation is an essential component of any competitive marketing strategy. With clients interacting with your site through inquiries about financing, trade-in appraisals and other information, you can gain the data insights to provide them a more customized experience.
This includes targeted advertising that provides them with information on the types of vehicles that most interest them.