From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Do you really know your renters and what moves them to choose one property over another? In the latest installment of PERQ’s Sofa Seminar Series, we’re joined by two of your peers in exploring how multifamily data can help you turn more leads into renters and advocates. Special guests… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
The what and the why Personalization is the act of tailoring an experience or communication based on information a company has learned about an individual. Just like you may tailor a gift for a friend, companies can tailor digital experiences or communications based on information they learn about their prospects. Read More
By Amber Fugedi
• Featured
The fastest growing segment in the U.S. renter market, Gen Z renters now lead multifamily market trends — particularly as their habits and priorities differ sharply from earlier generations. How do you sway these modern renters to click, interact, book a tour, and lease a multifamily unit? Brian Ericson, Senior… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
Recent reports show that Millennials have the lowest rate of homeownership when compared to the generations before them. When surveyed, 18% expressed that they believe they will be renting for their whole lives. This number has only continued to increase in the last few years. Today’s renters… Read More
Multifamily PMCs often manage to a measurement of the cost per lead or the cost per lease. The average spend varies widely and is reportedly on the rise. Whether you manage one or both of these metrics, if you’re not comfortable with what you see, you need to take action. Cost per Lead refers to… Read More
Managing multifamily leasing activity has never been more painful. While it’s commonly expressed in different ways, My leasing team is not following up on leads Leads are falling through the cracks We have too many “looky Lous” Chances are it… Read More
Every year, PERQ releases the Multifamily Field Guide. The Multifamily Field Guide is a report filled with renter insights from national trends to going even further and breaking down the data by region. In last year’s edition, renters’ lifestyles had changed a lot due to the pandemic. Work and learning… Read More
You wouldn’t bring a bicycle to a car race, yet that’s what multifamily marketers do when their digital toolbox doesn’t have enough power or the right tools to meet market expectations or match their competitors’ capabilities. In multifamily, prospective renters have adopted new buying behaviors and expectations, demanding cohesive cross-channel… Read More
You will find dozens of articles and blogs about how amazing CRM, or customer relationship management, software is for any business. These articles aren’t wrong, a CRM can do wonders for any business when it comes to centralizing their leads and sales activity. The multifamily world is fairly new to… Read More
Andy Medley
CRO & Co-Founder
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