From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Recent reports show that Millennials have the lowest rate of homeownership when compared to the generations before them. When surveyed, 18% expressed that they believe they will be renting for their whole lives. This number has only continued to increase in the last few years. Today’s renters… Read More
Multifamily PMCs often manage to a measurement of the cost per lead or the cost per lease. The average spend varies widely and is reportedly on the rise. Whether you manage one or both of these metrics, if you’re not comfortable with what you see, you need to take action. Cost per Lead refers to… Read More
Managing multifamily leasing activity has never been more painful. While it’s commonly expressed in different ways, My leasing team is not following up on leads Leads are falling through the cracks We have too many “looky Lous” Chances are it… Read More
Every year, PERQ releases the Multifamily Field Guide. The Multifamily Field Guide is a report filled with renter insights from national trends to going even further and breaking down the data by region. In last year’s edition, renters’ lifestyles had changed a lot due to the pandemic. Work and learning… Read More
You wouldn’t bring a bicycle to a car race, yet that’s what multifamily marketers do when their digital toolbox doesn’t have enough power or the right tools to meet market expectations or match their competitors’ capabilities. In multifamily, prospective renters have adopted new buying behaviors and expectations, demanding cohesive cross-channel… Read More
You will find dozens of articles and blogs about how amazing CRM, or customer relationship management, software is for any business. These articles aren’t wrong, a CRM can do wonders for any business when it comes to centralizing their leads and sales activity. The multifamily world is fairly new to… Read More
Property management companies know that their apartment websites are one of their biggest assets when it comes to lead capture. A lot of multifamily websites look the exact same. Gallery photos of staged units and some property photos as well. Nothing about it is exciting or gives the prospect an… Read More
After March 2020, many multifamily companies saw a dramatic increase in the number of property management leads coming from their website. That sounds amazing, a huge number of leads to pick perfect tenants from. The reality is these aren’t all real leads. Some of these are just casual online… Read More
Picture a typical day in a typical leasing office: You have your typical leasing agent daily checklist — leads to look through in a crowded CRM, tours to give, residents who need support, and a steady flow of routine inquiries — some from promising prospects, others from people kicking the… Read More
Andy Medley
CRO & Co-Founder
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