From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Deciding on the perfect apartment isn’t always an easy task and not something that most people take lightly. If apartment shoppers do not feel confident that your apartment community will be able to check off all the boxes on their new home wish list, it’s likely they will move on… Read More
Considering your digital strategy for your multifamily property and how to maximize its potential isn’t as simple as updating your Facebook page or publishing a new blog. Creating a strategy should be a diligent process that requires you to review your budget, competition and available resources. With a wide range… Read More
Most apartment shoppers online begin their journey on your property website. So how do you capitalize on this controlled environment and move more leads closer to signing a lease? You do so by understanding your sales funnel, what works best on your site and converting online interest into tangible sales. Read More
Is there anything worse than having to find a new apartment? Many renters will stay in places they don’t love just to avoid the massive change that comes with moving. This means that any multifamily property’s website needs to act as a top leasing agent and support a… Read More
If you can get consumers to interact on your website, you’re more likely to win a customer. The rules of consumer engagement may seem like common sense, but there are so many detractors today that end up driving these website visitors away.THE RULES OF ONLINE CONSUMER… Read More
There’s a difference… Do you know what it is? What makes lifecycle marketing automation different from marketing automation? Are there any determining factors that make one a better candidate than the other? Can lifecycle marketing work for B2C companies? More specifically, can they work for your automotive dealership? Organizations of all sizes ask these questions to determine how to appropriately use this within their business models. So here it is, the truth about lifecycle marketing automation. Read More
Managing customer relationships. Tracking opportunities. Repeat and referral business. Sound familiar? These are just a few of the benefits a CRM system brings to a dealership. While these are important to salespeople and managers alike, they miss the mark when it comes to the front end of the customer relationship – when they are in the lead stage. CRM is a great solution for lead tracking, but it does little to convert leads into customers. To do this, dealers need to come up with effective outreach strategies for converting them into a paying customer. Read More
PERQ allows your brand the amazing opportunity to collect a copious amount of lead information from consumers who visit your store or interact with your brand via their online experience. While e-mail addresses and phone numbers are, no doubt, necessary pieces of information, they don’t tell you a whole lot about a consumer’s purchasing intentions. Ideally, you want as much information as humanly possible, so that you’re able to better cater to consumer needs. In order to do this, brands using PERQ need to embrace the power of the platform’s buyer profiles. Here are some of the benefits your brand can reap from maximizing their full potential: Read More
Like we mentioned recently, interactive content is quickly become a core aspect of many brand’s marketing strategies — and for very good reason! Just like the name signifies, interactive content is, well…. Interactive! The variety of types of interactive content allow consumers to directly engage with your brand in ways… Read More
Andy Medley
CRO & Co-Founder
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