From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
You can’t prove what you can’t measure. Many retailers lack an integrated system to track, analyze and engage online shoppers on a meaningful level — let alone attach real revenue dollars to digital advertising. “One of the challenges the furniture industry faces is tracking online marketing to in-store sales,” says… Read More
Data should drive your company’s digital marketing decisions, and we’re not simply talking clicks, impressions and visitors. Online traffic doesn’t measure sales performance of digital advertising, or give any information about the people engaging with the content or whether they purchased or leased. It’s only one piece of the marketing… Read More
Multifamily AI refers to the use of artificial intelligence (AI) in the multifamily real estate industry. This can include AI-powered tools and systems to automate and streamline various tasks and processes in the management of multifamily properties, such as property management, tenant screening, rent collection, maintenance scheduling, and more. The… Read More
For multifamily property managers, an online scheduling tool is one of the most powerful calls to action possible. It’s convenient for consumers, productive for leasing offices, and it guides an online shopper to the next step in the research process, thus, bringing them closer to signing a lease. PERQ’s Schedule… Read More
Interactive website technology captures detailed lead data on each person who engages with it and entices online shoppers to submit contact information. Companies can leverage consumer data to target their sales approach, change the lead management process, improve business amenities, and gain insight into what consumers want in their market. Read More
Ever tried to bathe a big dog in an apartment bathtub or corral a squirrel-chasing pup in an unsecured outdoor area in your apartment community? If so, you know the struggle is real. With more renters owning pets, multifamily companies are building pet-friendly rental properties to make their residents’ lives… Read More
Similar to your smartphone app that delivers detailed driving directions, retailers can guide consumers on their buying journey with a lead management plan that personalizes the online shopping experience and helps consumers avoid detours. For many consumers, the online interactions they experience matter as much as the final destination. Instead… Read More
Even as advancements in technology and digital marketing transform the way retail companies track and follow up on leads, the basic elements of lead nurturing stay the same. The fundamentals of good lead nurturing advice stand the test of time and apply across a number of consumer industries. Whether you’re… Read More
By evaluating every lead source, you can gather new insights into a renter’s path, from their actions online to visiting your property. With more accurate data from multi-touch lead attribution, you’ll have a better understanding of how a renter researches apartments and condos, so your multifamily properties can make… Read More
Andy Medley
CRO & Co-Founder
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