From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Fear of making a misstep is common in many industries, and the multifamily rental space is no different. However, embracing digital marketing strategies, from investing in innovative tools to trying out new apartment marketing techniques, will only generate better quality leads and help you increase revenue. It’s no secret… Read More
With nearly all apartment hunters using online resources to find their next home, your website has incredible potential to capture qualified leads. Can you really leave your search engine optimization (SEO) strategy up to chance? Learning how to improve SEO on your property management company website can… Read More
Multifamily property companies historically focused on first-touch lead attribution. Before the internet, the renter’s journey was fairly limited and linear so that model made sense. Multi-touch lead attribution better reflects a renter’s behavior nowadays, delivering a detailed look at the many ways a consumer discovers and communicates with your properties;… Read More
Texting customers became a business norm almost overnight, with more consumers than ever saying they prefer a text over a phone call. When PERQ recently surveyed thousands of home furnishing shoppers searching retail store websites, 13.5% picked text messaging as their preferred method of contact and only 7.5% chose phone… Read More
There are no hard-and-fast rules for digital marketing. It’s an aspect of business that’s ever-changing and there isn’t a one-size-fits-all solution. Internet platforms and social media channels popular today didn’t even exist just a few short years ago when everyone (and, yes, even their mother) began shopping around online prior… Read More
While it’s a common belief in the multifamily industry that property websites don’t directly drive leads, many property management companies have transformed their websites into their number one apartment leasing tool by adding AI technology and marketing automation to the online mix. “We consider the property website as a primary… Read More
Leasing consultants face busy days full of contacting interested prospects, scheduling and giving property tours, answering questions from potential renters, as well as assisting current residents. Their diverse job roles often include marketing, customer service and sales. Property managers who oversee local leasing offices for a multifamily property group spend… Read More
Leasing consultants at The Bainbridge Companies spend much of each workday painstakingly typing out original emails to prospects, just as the majority of leasing offices do despite quantum leaps in the quality and cost of email automation technology. “The only email that’s automated is our ‘out of office’ notifications,” says… Read More
You can’t prove what you can’t measure. Many retailers lack an integrated system to track, analyze and engage online shoppers on a meaningful level — let alone attach real revenue dollars to digital advertising. “One of the challenges the furniture industry faces is tracking online marketing to in-store sales,” says… Read More
Andy Medley
CRO & Co-Founder
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