Gain valuable multifamily market insights by diving into our blog posts for in-depth analysis, trends, and data-driven perspectives.
The fastest growing segment in the U.S. renter market, Gen Z renters now lead multifamily market trends — particularly as their habits and priorities differ sharply from earlier generations. How do you sway these modern renters to click, interact, book a tour, and lease a multifamily unit? Brian Ericson, Senior… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
You wouldn’t bring a bicycle to a car race, yet that’s what multifamily marketers do when their digital toolbox doesn’t have enough power or the right tools to meet market expectations or match their competitors’ capabilities. In multifamily, prospective renters have adopted new buying behaviors and expectations, demanding cohesive cross-channel… Read More
With the vast variety of channels to reach and connect with your audience, there are a lot of multifamily marketing ideas that will keep you ahead of your competition. From advertising and social media to outreach marketing, you can explore the most appropriate avenues to keep your multifamily property on… Read More
While there are some parts of digital marketing that are important to hit consistently for a property manager, there are aspects of your apartment marketing that can be more fun and creative. However, there’s one thing you always need to get right: your content. It is the cornerstone to the… Read More
We talk a lot about apartment marketing ideas on our blog. A lot of it includes aspects of digital marketing. While that is important and shouldn’t be neglected, there are some outreach marketing ideas to help make your multifamily and apartment community a permanent fixture in the local neighborhood. Some… Read More
Did you know 1 in 3 renters nationally own a pet according to data collected through PERQ. Did you also know there’s been an increase in the need for emotional support animals? Millennials and Gen Z have higher rates of mental illnesses like depression and anxiety, increasing the need of… Read More
We have access to more data than ever before. An online prospect can have over 15 different touch points or data associated with their time on your website. On Season 2 of The Bridge podcast, hosts Andy Medley and Muhammad Yasin chatted with Desiree White and Colin Cloud from NE… Read More
This has been a transformative year for multifamily properties and renters. More of the leasing process is becoming automated and the way people tour continues to evolve. This year, what renters use their apartments for has changed a lot. A 1-bedroom apartment is no longer just where a renter sleeps… Read More
Apartment marketing blogs offer rental communities a multitude of benefits, yet they aren’t commonly included in property management marketing strategies. Ironically, those working in the multifamily property industry rely heavily on blogs written by marketing and leasing experts to spot new trends, learn about technology, and discover new ways… Read More
Andy Medley
CRO & Co-Founder
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